Vivek Hattangadi
Let’s Numbers Talk
About B
Black Belt Brand Builders
Introduction
Shailaja Dwivedi Pathak
Shailaja is the Managing Partner at B – Black Belt Brand Builders.
She is an MBA in Marketing from IES MCRC. Mumbai and MBA in HR from NMIMS, Mumbai. Besides she hold a Certificate in Digital Marketing, from ISB Hyderabad.
In January 2026 she was honored with “THE YOUNG ENTREPRENEURS AWARD” by her alma mater, IES MCRC.
In the picture above, she is dedicating her award to her father and mentor, Vivek Hattangadi
Shailaja is also a guest faculty at IIHMR, Jaipur and IES MCRC.
Shailaja has also contributed a chapter (a case study) to Philip Kotlers book: B2B BRAND MANAGEMENT (India Edition)
She is the successor to Vivek Hattangadi at B
Vivek Hattangadi
Vivek Hattangdi with 14 years’ experience in sales management, 16 years in brand management and 22 years as a brandpreneur is like a Sensei (a master) to the learners.
The Sensei spends time and makes efforts to nurture the young learners so in the next five years or so, they are rewarded the Black Belt in pharma brand management.
B- Black Belt Brand Builders are into consulting in pharma brand management, operations management.
We have also helped in the transformation of three companies from India, two from Bangladesh and one from Tanzania.
Vivek Hattangadi has authored ten books and is the co-author with Philip Kotler and Waldemar Pfoertsch of the book “HUMANISM IN MARKETING: RESPONSIBLE LEADERSHIP AND HUMAN-TO-HUMAN MARKETING”
Mission and Vision
of Black Belt Brand Builders
‘B – Black Belt Brand Builders’ exists only to mentor pharma brand teams and sales teams to build, healthy, robust and resilient brands through Good Branding Practices.
To become the most dependable, trusted and respected pharma brand consulting firm in Asia and Africa.
Innovation Incarnate: Vivek's Futuristic Leadership
Mentorship and Guidance
Vivek embodies the role of a mentor and guide, evident from his position as the Chief Mentor at "B - Black Belt Brand Builders."
Passion and Dedication
Vivek's 20 years as a brandpreneur and his dedication to the field of pharmaceutical branding showcase his passion for his work.
Empathy and Connection
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Innovative and Forward-Thinking
Vivek's role as a pioneer in pharma branding, evidenced by his authorship of several books on the subject, reflects his innovative and forward-thinking mindset.
Resilient and Determined
Vivek's journey of 20 years as a brandpreneur underscores his resilience and determination in the face of challenges.
Collaborative and Supportive
Vivek's leadership style is characterized by collaboration and support, fostering a sense of teamwork and camaraderie within "B - Black Belt Brand Builders."
Unlocking Knowledge:
Vivek's Authorship Journey
Shailaja Dwivedi Pathak
Shailaja Dwivedi Pathak leads B – Black Belt Brand Builders as its Managing Partner.
Shailaja is a seasoned professional in pharmaceutical brand management, boasting over a decade of extensive experience in the industry. Under the mentorship of Vivek Hattangadi since 2016, she has honed her expertise in this domain.
With a profound dedication to pharmaceutical brand management and a comprehensive grasp of its foundational principles, Shailaja brings a wealth of knowledge and proficiency to her current position. As an integral member of the consulting team, she serves as the dynamic face of the Black Belt Brand Builders Team, entrusted with the pivotal task of effectively disseminating and implementing insights derived from Learning and Development (L&D) workshops.
