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From Bed to Bathroom , With Confidence: The Purpose of Flex-100 Part 1 Characters: Scene: The Strategy Room, Canopus Pharmaceuticals, Mumbai It was a cloudy Tuesday morning when Shiksha walked into the 32nd floor strategy room at Canopus Pharma HQ, at BKC – Mumbai. She was nervous but hopeful. Brand Flex-100—her first major launch as […]

Doctor Calls Are Broken – How Indian Pharma Can Win Back Attention with Precision and Presence A couple of days back I posted a quote from David Ogilvy. “Never mistake quantity of calls for quality of salesmanship”. It evoked a great deal of intellectual responses not only from LinkedIn but also from other social media where

The Jack Welch Lexicon of Leadership – The Black Belts I just completed rereading the book “The Jack Welch Lexicon of Leadership” – The Black Belts. I had first read it somewhere in 2018, but unfortunately, I hadn’t made any notes.  In the re-reading I made it a point to make notes – that too

A Universal Challenge: Succession Planning at B – Black Belt Brand Builders Across the globe, in every nation and within every industry, no matter how big or small is the enterprise, the matter of ‘Succession Planning’ casts a long shadow over firms. It’s a persistent worry, a knot of uncertainty that many organizations struggle to

Lessons from Fish!  How Fish Philosophy Transforms Pharmaceutical Sales Personnel I was rereading the book “Fish! A Proven Way to Boost Morale and Improve Results” written by Stephen C. Lundin, John Christensen, and Harry Paul after a long time. “Fish! offers powerful insights inspired by Seattle’s Pike Place Fish Market, where fishmongers transformed a mundane

From Feedback to Feedforward: A Better Way Forward I was re-re-reading Marshall Goldsmith’s ‘Principles of Feedforward’ from his book – “What Got You Here Won’t Get You There” for may be the umpteenth time. If you have to understand this book in three simple sentences –  (1) It’s often our behavioral problems, not a lack

The Whisper in the Ad: A Tale of Subliminal Messages (Visual – BING IMAGE CREATOR) I was lounging on my sofa this Sunday morning watching my favorite show “Rangoli” and the commercials. I usually watch commercials to learn what not to do in pharma advertising. Most break my heart with their lack of creativity, originality,

Cultivating Excellence: The Emotional and Social Landscape of High-Performing District Sales Managers Preamble – Rising IQ and Declining EQ: Goleman’s Paradox Daniel Goleman, in his ground-breaking work in his book on Emotional Intelligence, warns of a looming crisis: the paradox of rising IQ and declining EQ. While intrinsic intelligence (IQ) has steadily improved over generations,

Portable Skills – A Different Way of Being Smart and Head the Sales and Branding Functions Preamble On my Kindle Device, I was revisiting the book Emotional Intelligence by Daniel Goleman once again after the Covid ‘vacation’. Daniel Goleman discusses a term called “Portable Skills“. I had clean forgotten about it and I slapped my

The Power of “BRAND ME” in Pharmaceutical Branding: A Strategic Imperative for District Managers and Brand Managers Authors – Shailaja Dwivedi Pathak and Vivek Hattangadi Introduction In the highly competitive and trust-driven pharmaceutical industry, branding goes beyond just product marketing—it is about building credibility, expertise, and emotional connections. While corporate and product brands are critical,