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The Best Marketing Story I’ve Heard: Inside Nescafe’s Brilliant Strategy That Made Japan Love Coffee – Brand Management 73 From Tea to Coffee: How Nescafé Brewed Cultural Change in a Nation of Tradition Author – Devin Wills (Red Cardinal News) Through an ingenious marketing strategy, Nescafe transformed Japan from a tea-drinking society into one of […]
The FMRAI Influence – Why First-Line Leaders Should Be Trained Continuously? – Sales Management 22 Medical Representatives who go to work unhappy actually do things, actively or passively, to make those around them unhappy too. Or get influenced by the negative elements in the field. The negativity spreads. Unscrupulous failed people take advantage The internal
Doctor profiling – Sales Management 21 Are you aware of the main reason of Cipla’s grand success in the Indian Pharmaceutical Market? It is doctor profiling. Today the Indian pharma marketplace is extremely competitive with so many companies competing for the mind share and the market share. There is a Marketing World War-like situation to
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Why should a doctor entertain a pharma representative? -Sales Management 20 Think over – Why should a doctor entertain a pharma representative? They won’t even consider your existence if they don’t understand why they should pay attention to you. Can you make yourself valuable? Doctors will notice you only if you and your brand have
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The Pulse of Persuasion: Why Emotion Leads and Logic Follows – Successful Pharma Brand Management 71 Preamble In the dynamic world of pharmaceutical marketing in India, the age-old tussle between emotion and reason plays out yet again. While FMCG and OTC brands have long thrived on emotionally driven consumer decisions, prescription-based pharmaceutical marketing is often
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The Story of Shiksha: The Leader Who Had No Title – Brand Management 70 Part 1 The Story of Shiksha – The Girl Who Refused Her Title In the glittering ecosystem of India’s pharmaceutical landscape, where competition was fierce and hierarchies ruled, rose a young woman named Shiksha—equal parts ambition and grace. A pharmacy graduate
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Did You Have Your Morning Cuppa? If Made From Pouched Milk – It’s Pure, Wholesome Milk Packed In Poison Preamble I was invited to address the valedictory session at Vivekananda Global University, Jaipur on Saturday, 28 June 2025 . The theme was “SUSTAINABILITY, INNOVATION. PRACTICES, AND ADVANCEMENTS IN MANAGEMENT”. And my valedictory was on sustainability.
EMOTIONAL POSITIONING – Brand Management 72 What’s the glue that holds your concept of ‘positioning” in the doctor’s memory for years, even decades? Emotions! ‘Emotions’ is the glue that sticks a memory in the mind. But why do visuals express emotions much better than words? And there is a neurological reason for that! The brain
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From Bed to Bathroom , With Confidence: The Purpose of Brand Flex100 – Successful Pharma Brand Management 69 Part 1 Characters: Scene: The Strategy Room, Canopus Pharmaceuticals, Mumbai It was a cloudy Tuesday morning when Shiksha walked into the 32nd floor strategy room at Canopus Pharma HQ, at BKC – Mumbai. She was nervous but
Doctor Calls are Broken: How Indian Pharma Can Win Back Attention with Precision – Brand Management 68 A couple of days back I posted a quote from David Ogilvy. “Never mistake quantity of calls for quality of salesmanship”. It evoked a great deal of intellectual responses not only from LinkedIn but also from other social
