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The Four Agreements: ALL PHARMA MANAGERS The Four Agreements, first published in 1997, is Don Miguel Ruizs’ most influential work with sales of over five million copies in the US and it has been translated into thirty-eight languages. Here are the four agreements you need to commit to transform your life. 1. The First Agreement: […]

Who Am I? Product Manager or Brand Manager – Brand Management 140 A conversation with Sandhya I was having coffee with Sandhya, a young management trainee who had recently joined a large Indian pharmaceutical company. She had just passed out from one of India’s top B-schools. Bright eyes. Sharp mind. Full of dreams. “Vivek Sir,”

Have the 4 Ps Evolved into Something Bigger? Or Should be Abandoned? Brand Management 139 Few ideas in marketing have stood the test of time like the 4 Ps: Product, Price, Place, and Promotion. For more than six decades, they have served as the foundation upon which generations of marketers have built brands, businesses, and

I Am Right, You Are Wrong: How Can this Help Pharma Managers – Brand Management 138 Preamble I Am Right, You Are Wrong by Edward De Bono is a book about how human beings think and why so many arguments, fights, and misunderstandings happen in the world. The central thought put forward by Edward de

Six Thinking Hats: Why Edward de Bono Should Be on Your Table – Brand Management 137 If you want to grow as a brand manager or field manager, you must feed your mind every single day. Spending even two to three hours reading good books can change the way you think, decide, and lead. Books

Lateral Thinking: A Skill Imperative for Every Pharma Manager – Brand Management 136 Edward de Bono’s “Lateral Thinking” is a book about escaping the mental prison of “same old thinking.” Edward de Bono shows that most people think in straight lines, follow habits, copy others, and repeat old ideas. But breakthrough success comes when someone

Resonant Pharma Leaders Inspire, Connect and Transform – Sales Management Do you know Daljit Singh Chopra? He is pharma sales manager in a large Indian MNC. Why do his people consider him as an amazing leader? · Daljit understands and recognizes the feelings of his people and moves them in a positive emotional direction. ·

From Brands to Dogs Mentoring: Learning a New Skill at 77 – Brand Management 136 At age 77, spending 52 years in pharma branding and sales. I’m learning a new skill – to be a dog trainer. Some of my friends are amused. “Vivek,” they ask, “have you really moved from being a primary school

A Caregiver’s Tears. An Arthritis Patient’s Struggle. A Brand Manager’s Insight: With 4 Case Studies – Brand Management 135 First, what is a good definition of an insight? An insight is not easy to define. Data and information are straightforward. They are linear and unbending. For example, 1 + 1 = 2. It has to

Before You Lead Others, Lead Yourself – Sales Management It was 10:45 p.m. when Vikram Verma, yhe District Manager, (First‑line Manager) at Canopus Biotherapeutics, finally reached home. The day had been long nine joint calls, chemist visits, one tense review with a medical representative who had missed his target again. He dropped his bag on the sofa, loosened