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Doctor Calls Are Broken: How Indian Pharma Can Win Back Attention with Precision and Presence

Doctor Calls Are Broken – How Indian Pharma Can Win Back Attention with Precision and Presence A couple of days back I posted a quote from David Ogilvy. “Never mistake quantity of calls for quality of salesmanship”. It evoked a great deal of intellectual responses not only from LinkedIn but also from other social media where

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A Universal Challenge: Succession Planning at B – Black Belt Brand Builders

A Universal Challenge: Succession Planning at B – Black Belt Brand Builders Across the globe, in every nation and within every industry, no matter how big or small is the enterprise, the matter of ‘Succession Planning’ casts a long shadow over firms. It’s a persistent worry, a knot of uncertainty that many organizations struggle to

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Lessons from Fish!  How Fish Philosophy Transforms Pharmaceutical Sales Personnel

Lessons from Fish!  How Fish Philosophy Transforms Pharmaceutical Sales Personnel I was rereading the book “Fish! A Proven Way to Boost Morale and Improve Results” written by Stephen C. Lundin, John Christensen, and Harry Paul after a long time. “Fish! offers powerful insights inspired by Seattle’s Pike Place Fish Market, where fishmongers transformed a mundane

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Cultivating Excellence: The Emotional and Social Landscape of High-Performing District Sales Managers

Cultivating Excellence: The Emotional and Social Landscape of High-Performing District Sales Managers Preamble – Rising IQ and Declining EQ: Goleman’s Paradox Daniel Goleman, in his ground-breaking work in his book on Emotional Intelligence, warns of a looming crisis: the paradox of rising IQ and declining EQ. While intrinsic intelligence (IQ) has steadily improved over generations,

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Portable Skills – A Different Way of Being Smart and Head the Sales and Branding Functions

Portable Skills – A Different Way of Being Smart and Head the Sales and Branding Functions Preamble On my Kindle Device, I was revisiting the book Emotional Intelligence by Daniel Goleman once again after the Covid ‘vacation’. Daniel Goleman discusses a term called “Portable Skills“. I had clean forgotten about it and I slapped my

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The Power of “BRAND ME” in Pharmaceutical Branding: A Strategic Imperative for District Managers and Brand Managers

The Power of “BRAND ME” in Pharmaceutical Branding: A Strategic Imperative for District Managers and Brand Managers Authors – Shailaja Dwivedi Pathak and Vivek Hattangadi Introduction In the highly competitive and trust-driven pharmaceutical industry, branding goes beyond just product marketing—it is about building credibility, expertise, and emotional connections. While corporate and product brands are critical,

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