Is superior intelligence a requisite for pharma brand and sales management? (My IQ is just 112)
Some years ago, there was a Mensa convention in San Francisco.
Mensa, as you know, is an international organization for people who have an IQ of 140 or higher.
Several of the Mensa members went out for lunch at a local cafe. When they sat down, one of them discovered that their salt-pepper shaker contained pepper, and their pepper shaker was full of salt.
How could they swap the contents of the two bottles without spilling any, and using only the implements at hand?
Clearly — this was a job for Mensa minds.
The group debated the problem and presented ideas and finally, came up after hours with a brilliant solution involving a napkin, a straw, and an empty saucer.
They called the waitress over, ready to dazzle her with their solution….
“Ma’am,” they said, “we couldn’t help but notice that the peppershaker contains salt and the saltshaker has pepper”.
But before they could finish, the waitress interrupted.
“Oh ! sorry about that.”
She leaned over the table, unscrewed the caps of both bottles and switched them.
There was dead silence at the Mensa table.
MY LEARNING
You don’t need text book “Theories of Differentiation”
Like horizontal, vertical, diagonal, cross-sectional and T-shaped theories which the Mensa intellectuals may love to discuss
Ever wondered what the recipe for success of a brand manager and a sales managers looks like? How about a pinch of observation, a spoonful of curiosity, and a generous helping of common sense?