Iresponsible marketing by Coca Cola Company of USA in India – I am furious with Manu Bhaker
Manu Bhaker, known for her remarkable achievements in shooting at a young age, has quickly become a symbol of perseverance and excellence in India.
But today, I am furious with her for misleading the youth and encouraging them to consume cola drinks.
Has she ever even consumed cola drinks herself?
My dear young friends, please ignore her advice to consume Coca-Cola, Thums Up, or any other cola drink.
This is Coca-Cola Company’s Responsible Marketing Policy.
Here is the link:
https://www.coca-colacompany.com/policies-and-practices/responsible-marketing-policy
Is India an exception to this responsible marketing policy? Or are there double standards?
Coca-Cola has signed Indian shooter Manu Bhaker for a one-year endorsement deal worth Rs 1.5 crore for its Thums Up cola brand, according to an Economic Times report.
Here are the links
- Manu Bhaker signs 1-year deal with Thums Up – The Economic Times (indiatimes.com)
- Star Olympian shooter Manu Bhaker locks Rs 1.5 crore deal with Coca-Cola | India News – Business Standard (business-standard.com)
- https://www.dnaindia.com/viral/report-good-news-for-manu-bhaker-as-rs-25-lakh-crore-company-plans-to-give-huge-amount-of-money-to-shooter-for-3102960
My young friends – do not fall into the trap. Cola drinks are not for students or youth Do not get mislead by Manu Bhaker. Do not ruin your health by falling into Manu Bhakers trap
Representing the sad decline of responsible corporate marketing strategy.
Absolutely agree with you Sudhanshu!
Double standard are a norm for the transnationals , when it comes to the poorly regulated markets.
For the sportsperson involved, was it the conviction or the financial pressure?!! For everyone tried to make hay while the sun shines. Unfortunately in India , besides cricket there’s very little money flowing to other sports.
Absolutely Bhaveshbhai. We need to protect Gen Z