FROM VIRTUES TO Rx: THE 13 UNSHAKABLE LAWS OF PHARMA BRANDING
Move over, Benjamin Franklin!
While the founding father gave us 13 virtues for a virtuous life in 1716, we’re about to serve up 13 laws for a virtuous… brand?
That’s right, folks.
Welcome to “HOW TO GET DOCTORS ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING” – where we’re transforming the notoriety of ‘TRANSACTIONAL MARKETING’ into the virtuous ‘GOOD MARKETING PRACTICES’ (GMaP).
No powdered wigs required!
Now, I know what you’re thinking: “Another marketing book? I barely have time to read the inserts in my cereal box!”
Fear not, my attention-span-challenged friends in pharma branding. Each law is bite-sized, perfect for those stolen moments between sales calls or while waiting for your coffee to kick in.
These 13 UNSHAKABLE LAWS aren’t pulled from some ivory tower textbook. They’re the product of real-world observations, interactions, and experiences – both mine and those shared by others, especially my dear students during brand management workshops.
Think of it as a collection of pharma branding street smarts, if you will.
This book is as down-to-earth as a doctor’s waiting room magazine collection.
Each law is taken from day-to-day happenings that you can relate to faster than you can say “side effects may include…”
The idea? Read one law a week, reflect on it, practice it.
Before you know it, 13 weeks will have passed, and you’ll be a pharma branding guru.
It’s like a three-month gym membership for your marketing muscles!
“HOW TO GET DOCTORS ADDICTED TO YOUR BRAND: 13 UNSHAKABLE LAWS OF PHARMA BRANDING” made its grand debut on World Pharma Brand Managers Day in January 2019 at the SIES COLLEGE OF MANAGEMENT STUDIES.
This special day pays homage to my respected Guru and the FATHER OF PHARMA BRANDING, Late Prof. Chita Mitra. (No, we don’t expect you to remember this date like you do drug interaction warnings, but it’s nice to know, right?)
So, are you ready to turn your brand into the next big addiction?
Go ahead!
Don’t worry, the only side effect is success!