About

About B
Black Belt Brand Builders

Vivek Hattangadi with 14 years’ experience in sales management, 16 years in brand management and 20 years as a brandpreneur is like a Sensei (a master) to the learners.

The Sensei spends time and makes efforts to nurture the young learners so in the next five years or so, they are rewarded the Black Belt in pharma brand management.

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Pharmaceutical Industry
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Sales Management
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Books Published
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Brandpreneurship
B From Vivek Hattangadi

B

"B" draws inspiration from Abby, a 10-year-old girl who holds a special place akin to a granddaughter in Vivek Hattangadi's heart. She currently holds an orange belt in kudo. Abby expresses, “I aspire to achieve a black belt status only once I am in college. The journey to attain a black belt demands immense discipline, dedication, and several years of rigorous practice.”
Vivek Hattangadi with 14 years’ experience in sales management, 16 years in brand management and 20 years as a brandpreneur is like a Sensei (a master) to the learners.
The Sensei spends time and makes efforts to nurture the young learners so in the next five years or so, they are rewarded the Black Belt in pharma brand management. “B” is like a gym for the young brand managers to help them become proficient brand managers who can become very strong brand builders.
“B” teaches what they don’t teach at business management schools

Unlocking Knowledge
Vivek's Authorship Journey

WHAT THE 21st CENTURY PHARMA CEO WANTS FROM THE BRAND MANAGER
Ailments in Medico-Marketing Copywriting
TOTAL COMMUNICATION: THE DNA OF EFFECTIVE COMMUNICATION
HOW TO GET DOCTORS ADDICTED TO YOUR BRAND - 13 UNSHAKABLE LAWS OF PHARMA BRANDING
WHAT MADE YOU A MID-LEVEL MANAGER WILL NOT LEAD YOU TO THE C-SUITE
THE ROMANTIC BRAND: THE DARLING OF DOCTORS
MY MOTHER WAS A BIG LIAR
51 Lessons From Vivek Hattangadi
PHARMA FIRST-LINE LEADER TO CEO: NOWHERE TO GO BUT UP