Emotional Resilience: The Story of “Ruchira’s Juices“
Emotional resiliencies is one of those rare qualities that cause a drastic shift in how you see the world
Emotional resilience is a life-changing skill that completely shifts your understanding of the prob
Meet Ruchira Kokate, a talented entrepreneur from Pune. Ruchira Kokate started a small business making high quality, artisanal preserves and gourmet pickles called “Ruchira Juices“
The Problem
Ruchira had worked for two years to get her products into a major premium supermarket chain in Mumbai. Finally, she landed a huge order—her biggest ever—for a holiday rush.
She spent weeks sourcing perfect Alphonso mangoes and rare spices, producing and labeling hundreds of jars.
Then, two days before the refrigerated truck was due to leave for Mumbai, a sudden, prolonged power outage across her industrial estate caused her large cold storage unit to fail.
Every single jar of her signature Kairi (raw mango) pickle—the product the buyer was most excited about—was spoiled.
The Shift
The old Ruchira might have seen this as a disaster. She would have felt immense shame and defeat, probably assuming her business was over.
But Ruchira had spent time building her emotional resilience.
Emotional resilienceis one of the rarest of the rare qualities that cause a drastic shift on how you see the world.
Instead of succumbing to panic, she gave herself ten minutes to be upset, and then forced a shift in focus.
She realized:
- Old View: This is a tragedy. My hard work is ruined. I will lose the contract and my reputation.
- Resilient View: This is a setback due to an external issue, not a personal failure. I can’t deliver the Kairi pickle, but I still have the high-demand date-palm chutney and cranberry-ginger preserve. My problem isn’t “I can’t deliver,” it’s “What can I offer right now to maintain the buyer’s confidence?”
The Resilient Outcome
Ruchira didn’t call the buyer to offer a tearful apology for her misfortune. She called to offer a strong solution.
She professionally explained, “My Kairi pickle line experienced an unavoidable, localized infrastructure issue. However, to ensure your shelves are stocked for the holiday, I have re-routed that entire production capacity. I can give you a double quantity of my popular date-palm chutney, plus the full order of cranberry-ginger, and deliver them on time.”
The buyer was highly impressed by her professionalism and quick thinking under pressure. Ruchira delivered the available products, saved the contract, and secured an even larger order for all three flavours the next season.
Emotional resilience didn’t fix the power outage, but it completely shifted Ruchira’s perspective from seeing a ruined batch as a business-ending shame to seeing it as a logistical challenge she could quickly solve. That shift is what ensured her business’s survival and growth.
To conclude when you have emotional resilience when tough and difficult things happen, you can handle your emotions, adapt to the difficult situation, and keep moving forward without letting the experience derail you for too long.
Emotional resilience is akin to a mental and emotional rubber band: it can stretch under pressure but snaps back to its original shape instead of breaking.
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