Welcome to the L and D Workshop for Field Sales Managers in the Pharma Industry
This is our specialized workshop designed to empower field sales managers in the pharmaceutical sector.
This workshop is designed to equip field sales managers in the pharma industry with the essential knowledge and skills to foster collaboration with brand management teams and drive brand success. Through interactive sessions, case studies, and group discussions, participants will gain a deeper understanding of their roles and responsibilities.
Through interactive sessions, case studies, and group discussions, participants will gain a deeper understanding of:
1. The Power of Collaboration:
- Why pharma brands cannot be built without close collaboration between sales and brand management teams.
- Understanding the different perspectives and priorities of each team.
- Building trust and open communication channels for effective collaboration.
2. Inside the Brand Management Team:
- Demystifying the tasks and responsibilities of brand management teams.
- Gaining insights into brand strategy development, market research, and campaign execution.
- Learning how sales teams can effectively contribute to brand management initiatives.
3. Mastering Strategy and Execution:
- Strategy execution is where the rubber meets the road. This topic underscores the critical role of sales managers in executing strategies effectively.
- From aligning sales tactics with overarching brand strategies to overcoming challenges in the field, participants will learn practical approaches to drive execution excellence.
- Exploring the key elements of successful brand strategy in the pharma industry.
4. Leading the Charge: The Importance of Sales Manager in Strategy Execution:
- Recognizing the critical role of field sales managers in driving brand strategy execution.
- Building high-performing sales teams aligned with brand objectives.
- Motivating and coaching your team to achieve optimal results.
Workshop Benefits:
- Enhanced Collaboration: Foster stronger relationships and collaboration between sales and brand management teams.
- Strategic Alignment: Gain a deeper understanding of brand strategy and align your sales efforts for maximum impact.
- Improved Execution: Develop the skills and tools to effectively translate strategy into actionable plans and achieve measurable results.
- Competitive Advantage: Drive brand success and gain a competitive edge in the pharma industry.
Who Should Attend:
This workshop is tailored for field sales managers and professionals involved in pharmaceutical sales and brand management.
- Field Sales Managers
- District Sales Managers
- Regional Sales Managers
- Sales Professionals who want to contribute more effectively to brand success.