Name It, Feel It, Lead It: The Secret Power Behind Building Iconic Brands
Do you recall the Hindi song “Ek Pyar Ka Nagma Hai” from the film Shor (1972). Sung as a duet by Lata Mangeshkar with Mukesh?
You remember this song for its deeply emotional and moving lyrics and tune, about love and life’s journey.
That’s a small provocation can send your emotions spiralling in a direction we did not anticipate and that objectively shouldn’t have any impact whatsoever.
Or when you go to homely restaurant and the waiter comes with a lovely dish. The aroma of fish curry your mother made lovingly, you become nostalgic.
These are emotional triggers.
To understand your emotional triggers, the first step is to accurately label what you’re feeling.
Don’t just say you’re “upset” — ask yourself, am I angry, disappointed, embarrassed, or hurt?
Naming emotions with precision helps you uncover their true cause.
When you can identify what’s really happening inside you, you gain control instead of being controlled by your feelings.
Accurate labeling transforms confusion into clarity — and clarity is the key to emotional intelligence.
No title. No authority. Yet 1,500 hearts followed Shiksha
Shiksha the Brand Manager in Canopus Pharmaceuticals walked into the office humming an old song, “Ek Pyar Ka Nagma Hai…from the movie ‘Shor’. This was a melody that always stirred something deep within her.
Later, a report came in late, and a campaign had underperformed. Most would feel frustrated. Shiksha paused.
Not “upset,” she told herself. Disappointed? Worried? Or anxious? By naming her emotions precisely, she uncovered their source: her deep care for the brand and the people who drove it—1,500 medical representatives and field managers, none of whom reported to her.
That clarity became power. Her emotions transformed into triggers—not for stress, but for inspiration. Her excitement sparked motivation. Her calm determination instilled trust. Her authentic concern ignited pride. Meetings once dreaded became energizing. Campaigns became collaborative.
Slowly, her influence rippled across 1,500 people.
Shiksha didn’t just manage a brand; she built an emotional ecosystem. She showed that when you understand your own feelings, your energy becomes contagious, your influence becomes real, and your brand becomes eternal.
A song, a feeling, a label—it all began with awareness. And from there, anything was possible.
No title. No authority. Yet 1,500 hearts followed Shiksha
The secret?
The H2H Connection – The Heart-to-Heart and Human-to-Human Connection