Rx Revolution: Pharma Leaders Choose Prescription Growth over Value Growth in LinkedIn Poll
I recently threw out a question on LinkedIn for all pharma leaders: prescription growth or value sales?
And guess what?
The results were clear!
Nearly 90% of respondents said prescription growth is king!
This totally aligns with what my mentor, the amazing Prof. Chitta Mitra, always stressed: “Grow prescriptions and the value will follow.”
Here’s the thing: a healthy pharma brand thrives on prescriptions generated. It’s the lifeblood of any pharma organization.
So keep up the fantastic work, pharma leaders!
Focus on getting those prescriptions up, and your brands and companies will be unstoppable!
Vivek