The FMRAI Influence – Why First-Line Leaders Should Be Trained Continuously? – Sales Management 22
Medical Representatives who go to work unhappy actually do things, actively or passively, to make those around them unhappy too.
Or get influenced by the negative elements in the field.
The negativity spreads.
Unscrupulous failed people take advantage
The internal union is born – productivity goes down
Because unhappy people continue to remain unhappy – and make others unhappy.
Much before this happens, the First-Line Leader has to step in and display true leadership.
True leadership emanates from GENUINELY CARING FOR PEOPLE WHO REPORT TO THEM.
But what if we have uber-medical representatives masquerading as FIRST-LINE LEADERS?
What if he spreads negativity?
What if we continue to have untrained First-Line Leaders?
Just calculate the burden to an organization having untrained First-Line Leaders!
Developing First-Line Leaders gives you productivity and engagement benefits – and the highest return on your training investment.
Final Thought
Which role in your organisation makes the greatest impact on the bottom line? Surprisingly, it isn’t the CEO – or any functional director – it’s actually your First-Line Leaders. They’re the ones who’ll drive the frontline staff who will make or break your business. Without effective first-line managers, it’s almost impossible for your organisation to thrive.