3rd January — The Day That Ignites Every Pharma Heart
3rd January 2012 was a day that left the Indian pharmaceutical world in silence.
On this day, Prof. Chitta Mitra, lovingly known as the Father of Pharma Brand Management, left for his heavenly home.
A few years later, his dear friend and marketing wizard, Prof. Tarun Gupta, followed him — leaving behind a trail of wisdom, mentorship, and timeless inspiration.
Together, they changed the face of Indian pharma — shifting it from a sales mindset to a brand-building mindset, from pushing products to nurturing brands with a purpose.
Since 2016, every 3rd January has been observed as World Pharma Brand Managers Day (WPBMD) — a day of reflection, learning, and gratitude for those who taught us how to build brands that touch lives.
This 3rd January 2026 marks ten years of WPBMD — a decade of honoring the spirit of brand management that continues to guide us all.
The event begins on 3rd January (Saturday) and continues for a fortnight.
WPBMD – 2026 will not be just another commemoration.
It will be a transformative journey — one that will engage every soul in pharma sales and brand management.
A celebration of knowledge, creativity, and the future of pharma leadership.
Something new is taking shape.
Something powerful.
Something that will touch every brand manager and every sales manager — in ways never felt before.
Wait. Watch. And be ready to be inspired.
WORLD PHARMA BRAND MANAGERS DAY – 2026