We are excited to announce that on the auspicious day of Yugadi/Gudi Padva, we have begun writing “THE HISTORY OF PHARMA BRAND MANAGEMENT AND MARKETING IN INDIA – 1974 TO 2025.”
This book uncovers fifty years of stories never before told. From the humble beginnings after the Patents Act to the digital revolution, we reveal the hidden forces that shaped Indian pharma marketing.
Within these pages, you’ll discover the real stories behind brands that conquered markets and those that mysteriously disappeared. What separated the winners from the losers? The answers will surprise you.
We take you behind closed doors where marketing legends made decisions that changed healthcare forever. Their triumphs and mistakes offer priceless wisdom for today’s brand managers.
The book peers into the future, showing how tomorrow’s leaders will need to master both human connection and cutting-edge technology. Those who understand this balance will shape the industry’s next chapter.
Trust once lost is nearly impossible to regain—we explore how the most enduring brands protected their most precious asset through decades of change.
Whether you’re a seasoned marketing veteran or new to the industry, these stories will transform how you think about building healthcare brands that truly matter.
The secrets of the past hold the keys to the future. Those who learn these lessons will lead the next golden age of pharma marketing in India.
Coming soon to inspire the next generation of brand visionaries.