Vivek Hattangadi

Segment, Target, Position and Communicate Your Brand for Success! – Brand Management 10 Would you believe, Sir Arthur Conan Doyle, through Sherlock Holmes, offered an insightful perspective on the power of narrow niche segmentation, targeting and positioning?  “You see”, he explained, “I consider that a man’s brain originally is like a little empty attic, and […]

Sales Messages That Stink!– Brand Management 11 SALES MESSAGES THAT STINK This morning I was reading a blog “Sales Messages Stink” written by Mike Weinberg . He writes: “Here are the common sins I typically see or hear when sellers prospect, conduct sales calls, deliver presentations, or craft proposals — what they say, write, or

Is Your Brand Talking to a Wall? Find Your Audience with Market Definition – Brand Management 12 With inputs from the writings of Peter Drucker and Brian Smith Just last week I was in a session with my students from a top B-school in Mumbai when Pooja, a bright student asked me: “Is it really

Stay Ahead: Embrace Innovation for Brand (and Organizational) Success – Brand Management 13Innovation is crucial for the growth of an organization or a brand. I know of nine reasons I know. Can you help me with more?  You can send your thoughts in Messenger. 1. Competitive Advantage: In a rapidly evolving market, innovation sets you

The Brand Equity Diamond: Make Your Brand Shine Brighter – Brand Management 14 Brand Equity Diamond is a tool frequently used by brand managers in the FMCG and white goods industry to understand and enhance the value of their brand. Before we delve into this diamond, let’s ensure we’re all on the same page regarding

CEOs Secret Weapon for Brand Building – Brand Management 15 Once upon a time in China, there was a farmer who planted a tiny bamboo seed. Every day, he would water and nurture the seed, but despite all his efforts, nothing seemed to happen for the first year. The second year passed, and still, there

I Lulled My Audience – They Slept Well! – Brand Management 16 My True Story Preamble In the world of pharmaceutical brand management, Comprehensive Data Analysis (CDA) stands out as a critical tool, especially in regions like Bangladesh and India. It involves delving into prescription audit data, shop audit data, internal MIS data, and insights

Beyond the Guesswork: Building Data: Driven Marketing Strategies in Indian Pharma – Brand Management 17 In the fast-paced and data-driven landscape of the pharmaceutical industry, brand managers often find themselves at a crossroads. While data analysis stands as a cornerstone of their responsibilities, a significant number of them operate in a void, devoid of the

Through the Looking Glass: The Reflective Brand Manager – Brand Management 4 The world of pharma brand management is a fast-paced one, a constant dance between innovation and execution. But in this whirlwind, it’s easy to get lost in the immediate and forget the bigger picture. This is where the concept of a “reflective brand