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Differentiate or Disappear: Craft Your Brand and Value Propositions – Brand Management 26 The Story Behind This Blog Ah, Mumbai in April, the heat surely hadn’t changed a bit, I thought, wiping sweat from my brow. It was 2024, and after nearly five decades, I found myself back at my alma mater, Bhavan’s College in […]
The Gorilla We Don’t See: Extraordinary Oversights in Everyday Life Introduction “The Invisible Gorilla” is a captivating study conducted by Christopher Chabris and Daniel Simons at Harvard University. In this ground-breaking experiment, volunteers were asked to watch a 60-second film of students playing basketball. This study highlights how people can miss seemingly obvious events when
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Craft. Command. Create. The Power of Prompts – Brand Management 27 What is Prompt Engineering in Generative AI? Question: What is a prompt? Answer: Simply put, a prompt is how you ask ChatGPT, Gemini, Bing Image Creator or Copilot to do something for you Definition: Prompt engineering in generative AI involves crafting input prompts to
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The Emotional Pull: How Feelings Influence Prescription Decisions – Brand Management 28 The world of medicine is often perceived as a bastion of cold, hard logic. Diagnoses are based on facts, and treatments on scientific evidence. Yet, beneath the surface lies a powerful undercurrent – human emotion. While doctors strive for objectivity, emotions can subtly,
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Unveiling the DNA and Atma of a Brand: The Essence of a Brand Idea – Brand Management 29 Preamble In today’s digital age, doctors are inundated with upwards of a thousand marketing messages daily, creating an unprecedented challenge for pharmaceutical communications. The critical first five to seven seconds of a doctor’s engagement with a brand
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From Familiar to Fiercely Independent: Embarking on a New Adventure with “B” (since 1st January 2024) Ever since the world was turned upside down by the onset of the COVID-19 pandemic in March 2020, I have had the privilege of being part of an incredible journey with an online training organization. This collaboration was never
Beyond the Noise: Differentiating When Everyone Seems the Same – Pharma Brand Management 30 One of my mentee, let’s call her Vaishnavi, asked me: “Sir as you rightly said I should understand why my brand exists and my brand plan must have the purpose of my brand.” “But Sir, consider this scenario: My brand operates
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The Magic of Brand Management – Brand Management 31 In today’s competitive world, every business is vying for your attention. From pharmaceutical products to smartphones to sneakers, countless products bombard you with promises. So, how do some brands rise above the noise and become trusted companions in the lives of patients and doctors (padocumer’s is
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LIQUID DEATH – A Case Study for Pharma Brand Managers on STP Learn from David Taylor of ‘The BrandGym’ What have I learned? 1. A powerful Brand Name for Bottled Water – Liquid Death 2. Headline – Murder Your Thirst 3. Disruptive Positioning – Liquid Death brand saw the opportunity to disrupt the staid bottled water category with
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A Tribute to Philip Kotler 300 Brands, but 1 Winning Strategy Building a Powerful Brand in Pharma India and Pharma Bangladesh – Brand Management 18 A momentous occasion dawns on May 27th, 2024. Not only is it a significant date, but it marks a cherished milestone for marketers across the world. On this day, the
