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FROM VIRTUES TO Rx: THE 13 UNSHAKABLE LAWS OF PHARMA BRANDING – Brand Management 42 Move over, Benjamin Franklin! While the founding father gave us 13 virtues for a virtuous life in 1716, we’re about to serve up 13 laws for a virtuous… brand? That’s right, folks. Welcome to “HOW TO GET DOCTORS ADDICTED TO […]

Lord Krishna’s Marketing Masterclass: Timeless Lessons for Today’s Strategists – Brand Management 43 The Mahabharata, a grand epic of ancient India, is celebrated for its intricate plot, complex characters, and profound philosophical insights. While the epic is often celebrated for its dramatic narrative and moral lessons, it also offers valuable lessons for modern strategists, tacticians,

Irresponsible marketing by Coca Cola Company of USA in India – Manu Bhaker, known for her remarkable achievements in shooting at a young age, has quickly become a symbol of perseverance and excellence in India. But today, I am furious with her for misleading the youth and encouraging them to consume cola drinks. Has she

A Journey from London to Paris: Learn Strategy and Strategy Execution – Pharma Brand Management 44 You are travelling from London to Paris. Learn Strategy and Strategy Execution on the way. Imagine you’re a marketer in London, tasked with getting your brand to Paris – your goal is to capture the Parisian market. Think of

Breakthroughs Begin with Your Super Power: Curiosity – Brand Management 45 One of the key drivers of my career success has been my innate curiosity and passion for continuous learning. To further hone this valuable trait, I recently began reading ‘Curiosity,’ a thought-provoking book published by Harvard Business Review on June 18, 2024.  It is part

Why AQ, BQ, CQ, DQ, EQ Trump IQ Alone – Successful Brand Management 47 As an avid reader at the British Library, a few years back before the Covid era, I was reading an interesting topic in a magazine on psychology and had made notes.  I was trying to understand what exactly is Intelligence Quotient

The Non-Negotiable Ingredient in Every Brand Plan: Critical Thinking – Brand Management 48 Why is critical thinking the non-negotiable ingredient in a brand plan? In this essay, I delve into this question through five meticulously crafted sections. My journey into the realm of critical thinking began with the wisdom of a Bombay-born poet, who also

”The Unpublished David Ogilvy”:  A Pharma Brand Manager’s Copywriting Blueprint – Brand Management Part 32 Ready to crack the code of advertising greatness? Let’s step into the mind of David Ogilvy, the man who transformed industries with words. I’m about to share some of his most guarded secrets, straight from Unpublished Work. This isn’t just

Disagreement and Dissent: The Fuel of Innovation – Brand Management 33 In the bustling corridors of corporate offices in Mumbai, Delhi, Hyderabad, Ahmedabad and Dhaka, a common dilemma often plagues brand managers, field sales managers, and occasionally even executive directors and CEOs. This predicament, though frequently encountered, remains a source of considerable anxiety. What is

Preamble Years ago, while reading Harvard Business Review’s “10 Must Read” series, I come across a truly remarkable article titled “Pygmalion in Management” by J. Sterling Livingston. Revisiting it this morning, I was surprised to discover it was published exactly fifty-five years back, in July-August 1969, coinciding with humanity’s giant leap onto the moon. Intrigued