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Is superior intelligence a requisite for pharma brand and sales management? (My IQ is just 108) – Sales Management 3 Some years ago, there was a Mensa convention in San Francisco. Mensa, as you know, is an international organization for people who have an IQ of 140 or higher. Several of the Mensa members went […]
Go-to-Market or Go-to-Patient: The Evolving Strategy : Brand Management 2 Preamble This post honors Mr. Sanjiv Navangul, who championed the “Go-To-Patient Strategy” for the pharmaceutical industry, a shift from the traditional “Go-To-Market” approach. He exemplifies putting theory into practice! In 1960, Harvard Business Review published Theodore Levitt’s groundbreaking article “Marketing Myopia,” which posed a critical
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Innovation Altitude: Bridging Aerospace Pilots and Pharma Brand and Sales Managers – Brand Management 3 In today’s dynamic landscape, professionals in aerospace engineering, pharmaceutical brand management, and sales management are confronted with the ever-evolving demands of their fields. Let’s delve into the core competencies required for success in these diverse roles. Aerospace Engineering Aerospace engineers
Yuhan-Kimberly’s Paradigm: Respect for Human Dignity Yuhan-Kimberly’s Paradigm: Respect for Human Dignity – What Pharma India Corporate can imbibe from thisThe business philosophy of Yuhan-Kimberly (Y-K), the best employers in Asia some years back, is derived from the business philosophy of the company. 1. Respect for Humans: Y-K does not consider employees as raw material
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The Pee-Power: How a Mans’ Own Urine Became a Secret Weapon for Brand Growth At 75, Vivek, a pharma brand manager veteran, wore his years lightly. His silver hair (sometimes dyed black), a distinguished halo, framed eyes that still held the glint of a strategist. His passion, however, had shifted. Now, it wasn’t just about
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MY DATE WITH TERRORISTS (This photo is only representative and from my archives when Mumbai was attacked) Hardly any Assamese are drawn to the United Liberation Front of Assam (ULFA) these days, as they too want to live in peace. Besides they hold Maa Kamakhya Devi in great reverence and Maa is the binding force
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We at Black Belt Brand Builders uphold the following principles, defining what we do not engage in: The focus of Vivek Hattangadi and Black Belt Brand Builders. i] Brand Building Expertise: We specialize in guiding pharmaceutical brand managers to build strong, healthy, and resilient identities. ii] We empower pharmaceutical brand managers to build resilient, healthy
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Preamble: Between the last week of December 2023 and January 20th, 2024, “B-Black Belt Brand Builders” interviewed twenty-seven brand managers from leading pharmaceutical companies. These companies collectively hold a 62.34% market share, measured by sales revenue in the Indian pharmaceutical market. (Source: IQVIA January 2024) This research was for the “WORLD PHARMA BRAND MANAGERS WEEK
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