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Book Review: “Humanism in Marketing Responsible Leadership and the Human-to-Human Approach” (Brand Management 46) In the wicked, profit-driven world of healthcare, the desperate cries of suffering patients often fall on the deaf ears of an industry consumed by the pursuit of wealth. Where once the noble mission was to heal the sick, a cruel 180-degree […]

Is your sales target right? Unlock the Secrets of Right Sales Target-Setting (It needs efforts) – Sales Management 6 Preamble Sales target-setting in the pharmaceutical industry is not merely a numbers game; it’s a strategic and comprehensive process that demands insight, collaboration, and a deep understanding of market dynamics. In the fast-paced world of pharmaceutical

Is your sales target right? Unlock the Secrets of Right Sales Target-Setting – Sales Management 6 Preamble Sales target-setting in the pharmaceutical industry is not merely a numbers game; it’s a strategic and comprehensive process that demands insight, collaboration, and a deep understanding of market dynamics. In the fast-paced world of pharmaceutical sales, setting the

Humanism in Pharmaceutical Marketing: Insights from Indian Army Chief General Upendra Dwivedi’s Silent Message to Pharma Brand Managers {Part 2} – Brand Management 50 B Preamble In the sacred land of India, reverence extends beyond the animate. Inanimate objects have profound spiritual significance. This is a special part of our Indian culture. On the auspicious

Indian Army Chief General Upendra Dwivedi’s silent message to Pharma Brand Managers: Part – 1 – Brand Management 50 A Disclaimer: This essay and the image is presented for illustrative purposes only and does not reflect any political views or endorsements. The content includes an example from the Chief of the Indian Army to emphasize

Rx to OTRx to OTC: The Journey of Four Brands – Brand Management 51 Disclaimer This essay has been authored by Vivek Hattangadi, Chief Mentor at B (Black Belt Brand Builders), solely for educational and academic purposes. It is intended for students of pharmaceutical brand management in both industry and business schools. The content is

The Sensory Garden, Igatpuri: A Haven for God’s Special Children Part I Nestled in the tranquil surroundings of Igatpuri, a sanctuary has been created for the most precious souls—our intellectually and cognitively challenged children, and those who are unable to hear or speak. The Sensory Garden, a labor of love funded by Divgi TorqTransfer Systems

AI: Because Weathermen (and Brand Managers) Can’t Read a Cloud – Brand Management 52 Preamble The IMD and SKYMET had a field day predicting heavy, torrential rains for Ahmedabad during June, July, and August 2024. They did this about four or five times, and each time, the Sun God seemed to be having a chuckle

Near-Death Experience This Afternoon Leads to Eye-Opening Discovery! – Brand Management 53 Today, my insatiable curiosity almost cost me my life—and my wallet! Picture this: I’m cruising down Judges Bunglow Road and somewhere near Manasi Circle. a billboard catches my eye. Unable to resist, I pull over, fling open my car door, and dash into

Patient Journey and Patient Centricity: II – Brand Management 54 B In Part I, we discussed the patient journey in healthcare. Let us now see the importance of patient journey for a better outcome. To start with, move away from thinking of ‘my brand’. Think about the patient. Somewhere down the line, Pharma India has lost