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Breakthroughs Begin with Your Super Power: Curiosity – Brand Management 45 One of the key drivers of my career success has been my innate curiosity and passion for continuous learning. To further hone this valuable trait, I recently began reading ‘Curiosity,’ a thought-provoking book published by Harvard Business Review on June 18, 2024.  It is part […]

From Vision to Voice: The Power of Positioning Statements for Your Brand – Brand Management 46 Preamble Welcome to our insightful journey into the world of branding and strategic communication! In today’s phygitally-driven landscape, crafting a distinct identity for your brand is paramount. This essay aims to demystify one of the fundamental elements of brand

Why AQ, BQ, CQ, DQ, EQ Trump IQ Alone – Successful Brand Management 47 As an avid reader at the British Library, a few years back before the Covid era, I was reading an interesting topic in a magazine on psychology and had made notes.  I was trying to understand what exactly is Intelligence Quotient

The Non-Negotiable Ingredient in Every Brand Plan: Critical Thinking – Brand Management 48 Why is critical thinking the non-negotiable ingredient in a brand plan? In this essay, I delve into this question through five meticulously crafted sections. My journey into the realm of critical thinking began with the wisdom of a Bombay-born poet, who also

”The Unpublished David Ogilvy”:  A Pharma Brand Manager’s Copywriting Blueprint – Brand Management Part 32 Ready to crack the code of advertising greatness? Let’s step into the mind of David Ogilvy, the man who transformed industries with words. I’m about to share some of his most guarded secrets, straight from Unpublished Work. This isn’t just

Disagreement and Dissent: The Fuel of Innovation – Brand Management 33 In the bustling corridors of corporate offices in Mumbai, Delhi, Hyderabad, Ahmedabad and Dhaka, a common dilemma often plagues brand managers, field sales managers, and occasionally even executive directors and CEOs. This predicament, though frequently encountered, remains a source of considerable anxiety. What is

Preamble Years ago, while reading Harvard Business Review’s “10 Must Read” series, I come across a truly remarkable article titled “Pygmalion in Management” by J. Sterling Livingston. Revisiting it this morning, I was surprised to discover it was published exactly fifty-five years back, in July-August 1969, coinciding with humanity’s giant leap onto the moon. Intrigued

Ready to Float on Cloud Nine? These 9 Secrets Will Launch Your Pharma Brand to Eternity – Successful Brand Management 34 Pharma brand building is a complex process. Success depends on the brand manager’s ability to explore fresh avenues and to sustain its competitive advantages of her brand. I am sharing with you nine tips

Montgomery’s One-Page War Plan and One-Page Executive Summary of Pharma Brand Plan – Pharma Brand Management 35 Prepare to be amazed as we delve into an essay that uncovers the surprising lessons pharma marketers can glean from a World War II real story. While writing this essay, I have sourced this story from the British

The Pharma CEO’s New Playbook: H2H Marketing in the Biologics and Biosimilars Landscape – Brand Management 36 The coming decades in healthcare promise a dramatic shift. Biological products and biosimilars are poised to revolutionize chronic disease management, ushering in a new era of breakthroughs. This necessitates a paradigm shift in pharmaceutical marketing across India and