Handwritten page copied from Six Thinking Hats – Brand Management 148

Handwritten page copied from Six Thinking Hats – Brand Management 148



This handwritten page is from my notebook of Six Thinking Hats by Edward de Bono.

This is how I read every book, not just this one!

My five-step learning process:

1. Read.
2. Write notes by hand with pen and paper.
3. Digest the ideas.
4. Absorb the lessons.
5. Teach others.

This simple habit is also the foundation – and the prelude – to The Thinking Olympics™.

And what have I discovered in the last 52 years of my career which is good even today?

We do not really learn when we read: We truly learn when we can teach.

Leave a Comment

Your email address will not be published. Required fields are marked *