The Pee-Power: How a Mans’ Own Urine Became a Secret Weapon for Brand Growth
At 75, Vivek, a pharma brand manager veteran, wore his years lightly. His silver hair (sometimes dyed black), a distinguished halo, framed eyes that still held the glint of a strategist. His passion, however, had shifted. Now, it wasn’t just about market share or brand loyalty, but about a neem sapling, a mere two feet tall, planted by his 10-year-old granddaughter, Abhilashsa (Abhi).
It began on a crisp January morning of 2024. Abhi, with the unbridled enthusiasm of a little girl, had insisted on planting a sapling in their Ahmedabad home’s backyard. Vivek, ever the mentor, had readily agreed. He’d chosen a neem, a symbol of resilience and health, mirroring the pharma brands he’d so meticulously nurtured in his career.
The days that followed were a revelation for Vivek. He found himself mimicking his old brand management rituals with the neem. He’d stand before it each morning, a peculiar watering can in hand. The can held not store-bought fertilizer, but something far more personal – his own urine. It was an unconventional method, much to the amusement (and sometimes disgust) of his neighbours and even his family.
But Vivek was resolute. He’d read about the benefits of this practice of nurturing a sapling with one’s own urine. And for his neem, he was willing to go the extra mile.
As he poured his urine, he’d talk to the sapling, sharing his vast knowledge of brand building. He’d explain the importance of a strong foundation, the need for consistent care, and the power of weathering storms. The neem, of course, remained stoic, its tiny leaves shimmering in the morning light.
Yet, Vivek felt a connection, a sense of purpose he hadn’t experienced in years.
His love for the neem became a well-known family quirk. His wife Veena would smile indulgently as he’d discuss the sapling’s “brand identity” at the dinner table. Abhi, his biggest cheerleader would bring him pebbles to place around the base for stability, mimicking the way Vivek strategized brand positioning.
The months that followed were a testament to Vivek’s dedication. The neem, fueled by his unconventional fertilizer and unwavering love, thrived. It sprouted new leaves, its branches reaching for the sky. Just like a brand meticulously nurtured, the neem grew, defying the harsh Ahmedabad sun.
Vivek, meanwhile, found a renewed sense of purpose. He started conducting workshops for young management professionals and greenhorns in the pharma industry. His lessons, peppered with anecdotes about his neem tree, resonated deeply. He spoke of the importance of patience, of nurturing a brand with the same dedication he poured into his sapling. The neem became a metaphor for success, a silent testament to the power of love and care.
By 2030, the neem had transformed into a magnificent tree, towering at an impressive 20 feet. Its lush green canopy cast a cooling shade over the backyard, a haven for birds and butterflies. Abhi, now a young woman, would often sit beneath its branches, a book in hand, a silent conversation with the tree her grandfather had nurtured with such devotion.
For Vivek, the neem was a legacy. It was a symbol of his unwavering spirit, his dedication to nurturing life, and the enduring power of love. It was a constant reminder that success, be it in the world of brands or the world of nature, bloomed with the right care and a whole lot of heart.
PS: This heart-warming story is based on real events.
It also offers a valuable lesson for brand managers: the power of generative AI in crafting compelling brand narratives.
As you’ll see, a simple prompt can spark a unique story that resonates with your audience.
Take a look at the prompt I fed to Gemini AI below…
Gemini: can you please write an emotional story on the basis of the information given below? The story should have a happy ending which continues till 2030 six years later when the neem tree is 20 feet high with luscious green leaves. The story of around 600 words should have a tone of authority yet the tone should be emotional. Also give the story a pithy title.
Do you know the story of Vivek who collected his own urine to fertilize a neem tree? Vivek collected his own urine in a bottle every day to water and fertilize a neem tree which his 10-year-old granddaughter Abhi had planted on 1st January 2024?
Vivek is a 75 year old pharma brand manager learner. He likes to share his learning of 50 years with young management school students and greenhorn pharma brand managers. Vivek loves his neem tree and even speaks to it every day.
Just like he loved his brands during his heydays as a brand manager.
Vivek finds a lot of similarity between the growth of a pharma brand and the growth of a neem tree. Both need nurturing and lots of love.
Can you please write an emotional story on the basis of the information given below? The story should have a happy ending which continues till 2030 six years later when the neem tree is 20 feet high with luscious green leaves. The story of around 600 words should have a tone of authority yet the tone should be emotional. Also give the story a pithy title.
Do you know the story of Vivek who collected his own urine to fertilize a neem tree? Vivek collected his own urine in a bottle every day to water and fertilize a neem tree which his 10-year-old granddaughter Abhi had planted on 1st January 2024?
Vivek is a 75 year old pharma brand manager learner. He likes to share his learning of 50 years with young management school students and greenhorn pharma brand managers. Vivek loves his neem tree and even speaks to it every day. Just like he loved his brands during his heydays as a brand manager.
Vivek finds a lot of similarity between the growth of a pharma brand and the growth of a neem tree. Both need nurturing and lots of love.
The prompt given to Bing Image Creator for the visual in this story:
Can you create an image of a 10-year-old Indian girl? She has black hair. She is wearing blue jeans and a white T-shirt. She is watering a neem sapling which she has just planted.