Vivek Hattangadi

Perplexed by AI? Pharma First-line Sales Managers and Brand Managers read this so you aren’t replaced Pharma first-line sales managers and brand managers, you’ve probably heard this quote more times than you’ve heard “Lunch is ready” —“AI cannot replace humans, but humans who don’t know AI can be replaced by those who do.” Ouch. But […]

Are you ready to step confidently into the world of pharmaceutical brand management? B  Black Belt Brand Builders, the organizers of WPBMD-2026 is here to support and inspire the next generation of pharma professionals in India. This exciting contest is designed to help B-school students bridge the gap between classroom learning and real-world industry needs

What Exactly is Brand Building? This essay is poignant tribute to the architects of pharmaceutical branding, Professors Chitta Mitra and Tarun Gupta. On January 3rd, 2012, the world of pharmaceutical marketing lost a luminary with the passing of Professor Chitta Mitra. To honor his enduring legacy, every year, January 3rd is solemnly observed as “WORLD

Humanism in Pharmaceutical Marketing: Insights from Indian Army Chief General Upendra Dwivedi’s Silent Message to Pharma Brand Managers {Part 2} Disclaimer: This essay is presented for illustrative purposes only and does not reflect any political views or endorsements. The content includes an example from the Chief of the Indian Army to emphasize the critical importance

Disclaimer: This essay is presented for illustrative purposes only and does not reflect any political views or endorsements. The content includes an example from the Chief of the Indian Army to emphasize the critical importance of strategic planning. It is essential to note that the example is used solely to illustrate the concept of planning

Prospect Theory: Every Brand Manager who wants to be recognized as a Black Belt Must Master!  Band Management 75 Twelve years ago, I read Thinking, Fast and Slow by Nobel laureate Daniel Kahneman—a book that left a lasting impression on me. Recently, I had the pleasure of discussing it with my student, Shiksha Vidyasagar. Despite her excellent

Biopharmaceuticals: Shaping the Future of Medicine in India and Bangladesh Biopharmaceuticals, also known as biological medical products, represent the future of medical treatment in both Bangladesh and India. These innovative therapies are poised to become the cornerstone of the pharmaceutical industry across the region. As a class, biological products have revolutionized treatment across numerous medical

Brand Managers or Data Entry Operators? A Wake-Up Call for the Industry – Brand Management 80 Brand Managers or Data Entry Operators: A Wake-Up Call to the Industry After more than five decades in the world of marketing and brand building, I’ve seen the industry evolve in ways both inspiring and troubling. Recently, I conducted

7 Tips to Write a Pharma Brand Plan: The 7 Don’ts and 7 Do’s – Brand Management 79 Every successful brand begins with a well-thought-out plan — one that reflects the mind of a strategist and the heart of a healer. It begins with a dream. For a pharma brand manager, the brand plan is

3rd January — The Day That Ignites Every Pharma Heart 3rd January 2012 was a day that left the Indian pharmaceutical world in silence. On this day, Prof. Chitta Mitra, lovingly known as the Father of Pharma Brand Management, left for his heavenly home. A few years later, his dear friend and marketing wizard, Prof.