Vivek Hattangadi

H2H Mindset: Where Patient Centricity Begins – Brand Management 150 H2H Mindset: Where Patient Centricity Begins Preamble “If there is one industry that is closest to the concept of H2H Marketing, it is the pharmaceutical industry,” reiterated Philip Kotler during his webucational programme on 30 May 2021, held to celebrate his 90th birthday. He went […]

The Story of B Coconut Cola from ITC: What Pharma can Learn. Brand Management `149 Shailaja Dwivedi Pathak and Vivek Hattangadi This blog has been adapted for the pharma industry from the blog: “B Natural Coconut Cola: 5 Principles for Launching a Premium Challenger Brand” which appeared in thebrandgym .com by David Taylor.   The Indian

Handwritten page copied from Six Thinking Hats – Brand Management 148 This handwritten page is from my notebook of Six Thinking Hats by Edward de Bono. This is how I read every book, not just this one! My five-step learning process: 1. Read.2. Write notes by hand with pen and paper.3. Digest the ideas.4. Absorb

ૐ શાંતિ, ૐ શાંતિ, ૐ શાંતિ Arpana Dangol – Brand Management 147 I first met Arpana Dangol in January 2010. She was then a young brand executive at Quest Pharma, a respected Nepal‑based pharmaceutical company, attending a training program I was conducting for their managers. From the very first day, Arpana stood out. She was

Curiosity Quotient (CQ): The Power of Never Stopping to Ask “Why?” – Brand Management 146 Intelligence helps you solve problems. Emotional Intelligence helps you understand people. But Curiosity Quotient (CQ) helps you discover what others never notice. CQ is your desire to learn, explore, ask questions, and look beyond the obvious.

LIFE’S LESSON FOR ALL My father passed away over 25 years back, on 20th July 2001, after being bedridden for over a year. He had Parkinson’s Disease. But his daughter-in-law, my wife, Veena rose to the occasion. Caring for an ailing father or mother is truly commendable. But caring for a bed-ridden father-in-law is far

Workshop on Emotional Intelligence for Teachers and Support-Parents (प्रतिपालक‘s) at the Igatpuri Schools for the Special Kids of God Shailaja Dwivedi Pathak, Managing Partner of B – Black Belt Brand Builders, has always been a source of inspiration for me. A young pharma professional whose compassion and humanity shine through everything she does. Under her

What Edward de Bono Whispered into My Brand Plan – Brand Management 146 By Shailaja Dwivedi Pathak – Managing Partner & Co-Founder – Black Belt Brand Builders August 5, 2026 I still remember the day my father handed me three books by Edward de Bono. He smiled and said, “Don’t just read them. Let them

Develop Better Leadership Habits to Thrive in an Age of Humanistic and H2H Marketing – Brand Management 145 The future of Indian pharmaceutical leadership will not be defined only by market share or quarterly growth. It will be defined by the ability to create value for people. Philip Kotler and Waldemar Pfoertsch’s philosophy of Humanistic

The Most Important Pharma Marketing Book Was Never Written for Pharma: Timeless leadership lessons I discovered in Arthur Hailey’s Final Diagnosis – Brand Management 144 PART 1 Final Diagnosis: The Best Leadership Book Every Pharma Brand Manager Should Read “Some books entertain us. Some books educate us. And then there are a rare few that