Vivek Hattangadi

Measuring Sales Impact Beyond Activity – Brand Management 153 Lead Author – Shailaja Dwivedi Pathak, with Vivek Hattangadi If a Medical Representative makes twelve calls today, what have we actually achieved? Most pharma dashboards still focus on activity. They track calls made, doctors covered, calls per day, samples and gifts given, visual aids used, digital […]

From the Medical Representative with a Bag to the Medical Representative with an Intelligence Engine. Brand Management 152 Lead Author – Shailaja Dwivedi Pathak, with Vivek Hattangadi Preamble Peter Drucker first used the term “Knowledge Worker” in 1959, in his seminal boo book Landmarks of Tomorrow. He used it to describe a new kind of

The Story of How the Mnemonic of “The Thinking Olympics™” Took Birth! It was during the afternoon coffee break of our first module on “The Thinking Olympics. ™” I was sipping my coffee. Shailaja came to me excitedly and almost shouted, “Eureka, Baba! I have discovered something that will excite you too…” As it happens

WHAT HAPPENS WHEN AI STARTS DOING MORE… AND HUMANS ARE EXPECTED TO THINK LESS? – Brand Management 151 On September1, 2026, Shailaja Dwivedi Pathak, Managing Partner, B – BLACK BELT BRAND BUILDERS revealed the mnemonic of “The Thinking Olympics™.” The mnemonic belongs to all of you because the idea came from the participants of the

H2H Mindset: Where Patient Centricity Begins – Brand Management 150 H2H Mindset: Where Patient Centricity Begins Preamble “If there is one industry that is closest to the concept of H2H Marketing, it is the pharmaceutical industry,” reiterated Philip Kotler during his webucational programme on 30 May 2021, held to celebrate his 90th birthday. He went

The Story of B Coconut Cola from ITC: What Pharma can Learn. Brand Management `149 Shailaja Dwivedi Pathak and Vivek Hattangadi This blog has been adapted for the pharma industry from the blog: “B Natural Coconut Cola: 5 Principles for Launching a Premium Challenger Brand” which appeared in thebrandgym .com by David Taylor.   The Indian

Handwritten page copied from Six Thinking Hats – Brand Management 148 This handwritten page is from my notebook of Six Thinking Hats by Edward de Bono. This is how I read every book, not just this one! My five-step learning process: 1. Read.2. Write notes by hand with pen and paper.3. Digest the ideas.4. Absorb

ૐ શાંતિ, ૐ શાંતિ, ૐ શાંતિ Arpana Dangol – Brand Management 147 I first met Arpana Dangol in January 2010. She was then a young brand executive at Quest Pharma, a respected Nepal‑based pharmaceutical company, attending a training program I was conducting for their managers. From the very first day, Arpana stood out. She was

Curiosity Quotient (CQ): The Power of Never Stopping to Ask “Why?” – Brand Management 146 Intelligence helps you solve problems. Emotional Intelligence helps you understand people. But Curiosity Quotient (CQ) helps you discover what others never notice. CQ is your desire to learn, explore, ask questions, and look beyond the obvious.

LIFE’S LESSON FOR ALL My father passed away over 25 years back, on 20th July 2001, after being bedridden for over a year. He had Parkinson’s Disease. But his daughter-in-law, my wife, Veena rose to the occasion. Caring for an ailing father or mother is truly commendable. But caring for a bed-ridden father-in-law is far