Vivek Hattangadi

Lateral Thinking: A Key Skill for Every Pharma Manager – (Brand Management – 90) Edward de Bono’s “Lateral Thinking” is a book about escaping the mental prison of “same old thinking.” Edward de Bono shows that most people think in straight lines, follow habits, copy others, and repeat old ideas. But breakthrough success comes when […]

While Pharma Companies Were Busy Naming Brands “Sema”, a Student Created…(Brand Management 89) 53 companies are preparing to launch Semaglutide in India. 31 of them have brand names starting with “Sema.” And the most distinctive brand name I have seen so far… came from a student. Let that sink in for a moment. The global

Anatomy and Physiology in Pharma Branding – The Heart of a Brand (Brand Management 88) Brands are often spoken of as products, logos, or market shares and more. But in truth, a brand is much more human than that. It breathes in the minds of people, feels in their experiences, and lives in their memories.

The Tale of Kaka Pharmacy (Author: Shailaja Dwivedi Pathak) – Brand Management and Sales Management Kaka Pharmacy had been a staple in the neighborhood of Ambavadi suburb of Ahmedabad for years. Upendra Kaka, as he was affectionately called  and the the owner, knew his customers by name and took pride in offering personalized service. However,

The Brandex Illusion: A Case Study on the Power of Comprehensive Data Analysis – (Brand Management (87) Opening Scene: 1st July 2022 It was a quiet afternoon at the headquarters of V & V Pharmaceuticals, a day after the Qr.1 closing. Mohan Dhawan, the Chief Marketing Officer, sat at his desk studying a report from

The Future of Pharma: It Depends on Brain Capital – Brand Management (86) What if your biggest competitive advantage is not your product… not your strategy…but the state of your people’s minds? Shiksha still remembers the morning it began. She was reading highlights from the World Economic Forum 2026 meet when a simple phrase stopped

The Seven Walls of a Brand Manager’s Mental Prison: A Story of Slow Professional Decline – (Brand Management 85) Jaganath Shetty had everything going for him, six years of experience, a respected role as a Senior Brand Manager at Canopus Pharma, and a brand that wasn’t failing… but wasn’t flying either. From the outside, it

Story: When Shiksha Learned Why Sales Messages Stink – (Brand Management 84) Like a typical pharma brand manager, Shiksha had always believed she was a decent communicator. After all, she worked in Indian pharma, an industry where every brand manager is expected to be articulate, scientifically grounded, and persuasive. But that afternoon, sitting across from

Why Reading Matters: And Why Edward de Bono Should Be on Your Table -(Brand Management 83) If you want to grow as a brand manager or field manager, you must feed your mind every single day. Spending even two to three hours reading good books can change the way you think, decide, and lead. Books

The Field Is My Temple: Fieldwork is Worship – (Brand Management 82) I joined Carter-Wallace Ltd. (India) in 1974 as a medical representative and rose to the position of Sales Manager (West). Like thousands of young people stepping into the pharmaceutical world, I began my journey with a bag in my hand, a list of