Vivek Hattangadi

Building a Brand You Love: The Tangible and the Intangible Assets – Brand Management 21 Our paths crossed unexpectedly at the Bangalore Airport the other day. There, I bumped into Ravi Shankar, an IIM-B alumnus and former brand manager for a top FMCG multinational. Now, he steers the ship as CEO of a leading French […]

Finance for Brand Managers – Brand Management 22 In the bustling city of Mumbai, amidst the towering skyscrapers and the chaotic energy of its streets, there exists a realm where strategy, innovation, and relentless dedication converge. At the heart of this world stands Renu Narula, a formidable force in the realm of pharmaceutical brand management.

Unlock Your Potential: Rising Above Stagnation in a Booming Workplace Naina Pradhan is a regular self-learner and did everything to develop herself. She was getting to feel she was under-utilized and unchallenged. What should she do? It may seem like the logical step for Naina Pradhan is to leave her current job and seek new

Love at First Pill? How the Halo Effect Transforms Corporate Branding – Brand Management 23 Have you heard about the halo? In common parlance halo has two meanings. In astronomy, a halo refers to a luminous ring or disk of light surrounding a celestial body, such as the halo around the Sun or Moon caused

Unlocking the Power of Digital: A Guide to Pharmaceutical Digital Marketing and Strategy in India – Brand Management 24 In today’s digital age, India stands at the forefront of innovation and transformation, redefining the landscape of marketing and branding with its unique stories of success. Let’s explore how digital marketing and strategy are shaping the

Head vs. Heart: Reshaping Leadership Through Emotional Intelligence – Sales Management 4 Preamble In the bustling corridors of V & V Pharmaceuticals, Samuel, the Vice President, stands as a pillar of efficiency and rationality. His decisions, meticulously crafted through deep analysis and logical deduction, have often steered the company towards success. However, beneath this façade

Segment, Target, Position and Communicate Your Brand for Success! – Brand Management 10 Would you believe, Sir Arthur Conan Doyle, through Sherlock Holmes, offered an insightful perspective on the power of narrow niche segmentation, targeting and positioning?  “You see”, he explained, “I consider that a man’s brain originally is like a little empty attic, and

Sales Messages That Stink!– Brand Management 11 SALES MESSAGES THAT STINK This morning I was reading a blog “Sales Messages Stink” written by Mike Weinberg . He writes: “Here are the common sins I typically see or hear when sellers prospect, conduct sales calls, deliver presentations, or craft proposals — what they say, write, or

Is Your Brand Talking to a Wall? Find Your Audience with Market Definition – Brand Management 12 With inputs from the writings of Peter Drucker and Brian Smith Just last week I was in a session with my students from a top B-school in Mumbai when Pooja, a bright student asked me: “Is it really

Stay Ahead: Embrace Innovation for Brand (and Organizational) Success – Brand Management 13Innovation is crucial for the growth of an organization or a brand. I know of nine reasons I know. Can you help me with more?  You can send your thoughts in Messenger. 1. Competitive Advantage: In a rapidly evolving market, innovation sets you