Vivek Hattangadi

A Brand Manager’s Awakening in the ICU – Brand Management 56 Preamble It was Friday, 29th November 2024, at precisely 7:15 a.m. The hospital corridor felt unnaturally quiet as I lay on the stretcher, being wheeled toward the operation theatre for my cholecystectomy—the removal of my gallbladder. My mind, however, was anything but quiet. As […]

Putting Emotional Intelligence to Work in Pharma Sales – Sales Management 11 Introduction: Ravi, a seasoned pharmaceutical Medical Representative, always believed in memorizing medical jargon and mastering product details. Yet, despite his knowledge, doctors seemed indifferent to his pitches. One day, he observed Arjun, a colleague, effortlessly connecting with even Key Opinion Leaders. Arjun wasn’t

Leading the Team You Inherit: A Business Transformation Story – Sales Management 12 The Challenge – The Inherited Team Preamble The story of Prakash Nadkarni’s journey with Westerlund Biopharmaceuticals is one of resilience, vision, and transformational leadership. As a Group Brand Manager of the parent company, Westerlund Pharmaceuticals Prakash was handed a challenging task: to

Becoming a District Manager: Mastering Your New Role – Sales Management 13 You have now been elevated to a position of leadership and management. From now on your future achievements will depend not only on your individual capabilities but also on your effectiveness in leading and motivating your team. Leading a team of Medical Representatives

A Dose of Distinction: Building Brand Personality – Successful Pharma Brand Management 57 What is Brand Personality? A brand personality is the set of human characteristics and traits attributed to a brand that helps create an emotional connection with padocumer’s (patients as consumers and doctors as customers). It’s how a brand would walk, talk, and

When You Lie to Yourself: The SWOT-AP Analysis Trap – Sales Management 8 Preamble Pinocchio, a wooden puppet with a nose for trouble, dreamed of becoming a real boy. But his biggest problem? A habit of stretching the truth! Every time he lied, his nose would grow, a comical consequence of his fibbing. From a

Book Review: “Humanism in Marketing Responsible Leadership and the Human-to-Human Approach” (Brand Management 46) In the wicked, profit-driven world of healthcare, the desperate cries of suffering patients often fall on the deaf ears of an industry consumed by the pursuit of wealth. Where once the noble mission was to heal the sick, a cruel 180-degree

Is your sales target right? Unlock the Secrets of Right Sales Target-Setting (It needs efforts) – Sales Management 9 Preamble Sales target-setting in the pharmaceutical industry is not merely a numbers game; it’s a strategic and comprehensive process that demands insight, collaboration, and a deep understanding of market dynamics. In the fast-paced world of pharmaceutical

Is your sales target right? Unlock the Secrets of Right Sales Target-Setting – Sales Management 9 Preamble Sales target-setting in the pharmaceutical industry is not merely a numbers game; it’s a strategic and comprehensive process that demands insight, collaboration, and a deep understanding of market dynamics. In the fast-paced world of pharmaceutical sales, setting the

Humanism in Pharmaceutical Marketing: Insights from Indian Army Chief General Upendra Dwivedi’s Silent Message to Pharma Brand Managers {Part 2} – Brand Management 50 B Preamble In the sacred land of India, reverence extends beyond the animate. Inanimate objects have profound spiritual significance. This is a special part of our Indian culture. On the auspicious