Vivek Hattangadi

The Brand Equity Diamond: Make Your Brand Shine Brighter – Brand Management 14 Brand Equity Diamond is a tool frequently used by brand managers in the FMCG and white goods industry to understand and enhance the value of their brand. Before we delve into this diamond, let’s ensure we’re all on the same page regarding […]

CEOs Secret Weapon for Brand Building – Brand Management 15 Once upon a time in China, there was a farmer who planted a tiny bamboo seed. Every day, he would water and nurture the seed, but despite all his efforts, nothing seemed to happen for the first year. The second year passed, and still, there

I Lulled My Audience – They Slept Well! – Brand Management 16 My True Story Preamble In the world of pharmaceutical brand management, Comprehensive Data Analysis (CDA) stands out as a critical tool, especially in regions like Bangladesh and India. It involves delving into prescription audit data, shop audit data, internal MIS data, and insights

Beyond the Guesswork: Building Data: Driven Marketing Strategies in Indian Pharma – Brand Management 17 In the fast-paced and data-driven landscape of the pharmaceutical industry, brand managers often find themselves at a crossroads. While data analysis stands as a cornerstone of their responsibilities, a significant number of them operate in a void, devoid of the

Through the Looking Glass: The Reflective Brand Manager – Brand Management 4 The world of pharma brand management is a fast-paced one, a constant dance between innovation and execution. But in this whirlwind, it’s easy to get lost in the immediate and forget the bigger picture. This is where the concept of a “reflective brand

Connecting the Dots: How Brand Purpose Influences Doctors Prescribing Decisions – Brand Management 5 In a crowded marketplace saturated with competing products and services, your brand needs more than just a vision, a mission, or its STP. Your brand needs a soul – a clearly defined purpose that resonates with both internal and external stakeholders.

Make Your Brand the Darling of Doctors: Break Through the Clutter – Brand Management 6 Imagine this: a doctor sees over 500 medical representatives every month. Each one pitches their product, often with similar messaging and a relentless focus on brand names. It’s no wonder doctors become overwhelmed, muttering “Just tell me the brand names

No More Shortcuts: UCPMP-2024 Levels the Playing Field for Ethical Pharma  Mr. Arunish Chawla, Secretary of the DoP, has been loud and crystal-clear: UCPMP-2024 is not a suggestion, it’s a mandate. Business as usual is no longer an option for pharma marketers who have historically relied on “transactional marketing.” The days of influencing prescriptions through

The Neuroscience Behind a Seductive Copy for a Pharma Brand – Brand Management 7 Summer is here. And who wouldn’t like to have ‘Cool Nimbu Sharbat’ when you are walking down the streets of Ahmedabad where the temperature is 44⁰C? I was walking along CG Road, the high-end shopping street in Ahmedabad. Two kids Ram