Did You Have Your Morning Cuppa? If Made From Pouched Milk – It’s Pure, Wholesome Milk Packed In Poison Preamble I was invited to address the valedictory session at Vivekananda Global University, Jaipur on Saturday, 28 June 2025 . The theme was “SUSTAINABILITY, INNOVATION. PRACTICES, AND ADVANCEMENTS IN MANAGEMENT”. And my valedictory was on sustainability. […]
EMOTIONAL POSITIONING – (Brand Management 72) What’s the glue that holds your concept of ‘positioning” in the doctor’s memory for years, even decades? Emotions! ‘Emotions’ is the glue that sticks a memory in the mind. But why do visuals express emotions much better than words? And there is a neurological reason for that! The brain
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From Bed to Bathroom , With Confidence: The Purpose of Brand Flex100 – Successful Pharma Brand Management 69 Part 1 Characters: Scene: The Strategy Room, Canopus Pharmaceuticals, Mumbai It was a cloudy Tuesday morning when Shiksha walked into the 32nd floor strategy room at Canopus Pharma HQ, at BKC – Mumbai. She was nervous but
Doctor Calls are Broken: How Indian Pharma Can Win Back Attention with Precision – (Brand Management 68) A couple of days back I posted a quote from David Ogilvy. “Never mistake quantity of calls for quality of salesmanship”. It evoked a great deal of intellectual responses not only from LinkedIn but also from other social
Six Sigma in Pharma Brand and Sales Management: Applying The Black Belts Concept Jack Welch – (Sales Management 25) The Jack Welch Lexicon of Leadership: The Black Belts Concept I just completed rereading the book “The Jack Welch Lexicon of Leadership” – The Black Belts. I had first read it somewhere in 2018, but unfortunately,
A Universal Challenge: Succession Planning at B – Black Belt Brand Builders Across the globe, in every nation and within every industry, no matter how big or small is the enterprise, the matter of ‘Succession Planning’ casts a long shadow over firms. It’s a persistent worry, a knot of uncertainty that many organizations struggle to
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Lessons from Fish! How Fish Philosophy Transforms Pharmaceutical Sales Personnel – Sales Management 17 I was rereading the book “Fish! A Proven Way to Boost Morale and Improve Results” written by Stephen C. Lundin, John Christensen, and Harry Paul after a long time. “Fish! offers powerful insights inspired by Seattle’s Pike Place Fish Market, where
From Feedback to Feedforward: A Better Way Forward – Sales Management 18 I was re-re-reading Marshall Goldsmith’s ‘Principles of Feedforward’ from his book – “What Got You Here Won’t Get You There” for may be the umpteenth time. If you have to understand this book in three simple sentences – (1) It’s often our behavioral
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The Whisper in the Ad: A Tale of Subliminal Messages – Brand Management 65 (Visual – BING IMAGE CREATOR) I was lounging on my sofa this Sunday morning watching my favorite show “Rangoli” and the commercials. I usually watch commercials to learn what not to do in pharma advertising. Most break my heart with their
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Cultivating Excellence: The Emotional and Social Landscape of High-Performing District Sales Managers – Successful Sales Management 19 Preamble – Rising IQ and Declining EQ: Goleman’s Paradox Daniel Goleman, in his ground-breaking work in his book on Emotional Intelligence, warns of a looming crisis: the paradox of rising IQ and declining EQ. While intrinsic intelligence (IQ)
