Vivek Hattangadi

Brand Life Cycle Management – Brand Management 1 The Discovery of Novel Therapeutics Faces Challenges Discovering novel chemical entities, whether small molecules or biopharmaceutical entities has become increasingly challenging, with few promising candidates on the horizon. In India, the implementation of stricter patent laws has rendered the replication of existing drugs more difficult, eliminating the […]

Is superior intelligence a requisite for pharma brand and sales management? (My IQ is just 108) – Sales Management 3 Some years ago, there was a Mensa convention in San Francisco. Mensa, as you know, is an international organization for people who have an IQ of 140 or higher. Several of the Mensa members went

Go-to-Market or Go-to-Patient: The Evolving Strategy : Brand Management 2 Preamble This post honors Mr. Sanjiv Navangul, who championed the “Go-To-Patient Strategy” for the pharmaceutical industry, a shift from the traditional “Go-To-Market” approach. He exemplifies putting theory into practice! In 1960, Harvard Business Review published Theodore Levitt’s groundbreaking article “Marketing Myopia,” which posed a critical

Innovation Altitude: Bridging Aerospace Pilots and Pharma Brand and Sales Managers – Brand Management 3 In today’s dynamic landscape, professionals in aerospace engineering, pharmaceutical brand management, and sales management are confronted with the ever-evolving demands of their fields. Let’s delve into the core competencies required for success in these diverse roles. Aerospace Engineering Aerospace engineers

Yuhan-Kimberly’s Paradigm: Respect for Human Dignity Yuhan-Kimberly’s Paradigm: Respect for Human Dignity – What Pharma India Corporate can imbibe from thisThe business philosophy of Yuhan-Kimberly (Y-K), the best employers in Asia some years back, is derived from the business philosophy of the company. 1. Respect for Humans: Y-K does not consider employees as raw material

The Pee-Power: How a Mans’ Own Urine Became a Secret Weapon for Brand Growth At 75, Vivek, a pharma brand manager veteran, wore his years lightly. His silver hair (sometimes dyed black), a distinguished halo, framed eyes that still held the glint of a strategist. His passion, however, had shifted. Now, it wasn’t just about

MY DATE WITH TERRORISTS (This photo is only representative and from my archives when Mumbai was attacked) Hardly any Assamese are drawn to the United Liberation Front of Assam (ULFA) these days, as they too want to live in peace. Besides they hold Maa Kamakhya Devi in great reverence and Maa is the binding force