From Familiar to Fiercely Independent: Embarking on a New Adventure with “B” (since 1st January 2024) Ever since the world was turned upside down by the onset of the COVID-19 pandemic in March 2020, I have had the privilege of being part of an incredible journey with an online training organization. This collaboration was never […]
Beyond the Noise: Differentiating When Everyone Seems the Same – Pharma Brand Management 30 One of my mentee, let’s call her Vaishnavi, asked me: “Sir as you rightly said I should understand why my brand exists and my brand plan must have the purpose of my brand.” “But Sir, consider this scenario: My brand operates
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The Magic of Brand Management – Brand Management 31 In today’s competitive world, every business is vying for your attention. From pharmaceutical products to smartphones to sneakers, countless products bombard you with promises. So, how do some brands rise above the noise and become trusted companions in the lives of patients and doctors (padocumer’s is
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LIQUID DEATH – A Case Study for Pharma Brand Managers on STP – (Brand Management 101) Learn from David Taylor of ‘The BrandGym’ What have I learned? 1. A powerful Brand Name for Bottled Water – Liquid Death 2. Headline – Murder Your Thirst 3. Disruptive Positioning – Liquid Death brand saw the opportunity to disrupt the staid
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A Tribute to Philip Kotler 300 Brands, but 1 Winning Strategy Building a Powerful Brand in Pharma India and Pharma Bangladesh – Brand Management 18 A momentous occasion dawns on May 27th, 2024. Not only is it a significant date, but it marks a cherished milestone for marketers across the world. On this day, the
A Student’s Ode to the Marketing Maverick: Philip Kotler on the eve of his 93rd birthday – Brand Management 19 There are teachers, and then there are those who ignite a revolution within the minds of their students. Professor Philip Kotler, for many marketing enthusiasts like me, falls undeniably into the latter category. On 27th
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From Vision to Voice: The Power of Positioning Statements for Your Brand – Brand Management 20 Preamble Welcome to our insightful journey into the world of branding and strategic communication! In today’s phygitally-driven landscape, crafting a distinct identity for your brand is paramount. This blog aims to demystify one of the fundamental elements of brand
Building a Brand You Love: The Tangible and the Intangible Assets – Brand Management 21 Our paths crossed unexpectedly at the Bangalore Airport the other day. There, I bumped into Ravi Shankar, an IIM-B alumnus and former brand manager for a top FMCG multinational. Now, he steers the ship as CEO of a leading French
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Finance for Brand Managers – Brand Management 22 In the bustling city of Mumbai, amidst the towering skyscrapers and the chaotic energy of its streets, there exists a realm where strategy, innovation, and relentless dedication converge. At the heart of this world stands Renu Narula, a formidable force in the realm of pharmaceutical brand management.
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Unlock Your Potential: Rising Above Stagnation in a Booming Workplace Naina Pradhan is a regular self-learner and did everything to develop herself. She was getting to feel she was under-utilized and unchallenged. What should she do? It may seem like the logical step for Naina Pradhan is to leave her current job and seek new
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