Indian Army Chief General Upendra Dwivedi’s silent message to Pharma Brand Managers: Part – 1 – Brand Management 50 A Disclaimer: This essay and the image is presented for illustrative purposes only and does not reflect any political views or endorsements. The content includes an example from the Chief of the Indian Army to emphasize […]
Rx to OTRx to OTC: The Journey of Four Brands – Brand Management 51 Disclaimer This essay has been authored by Vivek Hattangadi, Chief Mentor at B (Black Belt Brand Builders), solely for educational and academic purposes. It is intended for students of pharmaceutical brand management in both industry and business schools. The content is
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The Sensory Garden, Igatpuri: A Haven for God’s Special Children Part I Nestled in the tranquil surroundings of Igatpuri, a sanctuary has been created for the most precious souls—our intellectually and cognitively challenged children, and those who are unable to hear or speak. The Sensory Garden, a labor of love funded by Divgi TorqTransfer Systems
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AI: Because Weathermen (and Brand Managers) Can’t Read a Cloud – Brand Management 52 Preamble The IMD and SKYMET had a field day predicting heavy, torrential rains for Ahmedabad during June, July, and August 2024. They did this about four or five times, and each time, the Sun God seemed to be having a chuckle
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Near-Death Experience This Afternoon Leads to Eye-Opening Discovery! – Brand Management 53 Today, my insatiable curiosity almost cost me my life—and my wallet! Picture this: I’m cruising down Judges Bunglow Road and somewhere near Manasi Circle. a billboard catches my eye. Unable to resist, I pull over, fling open my car door, and dash into
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Patient Journey and Patient Centricity: II – Brand Management 54 B In Part I, we discussed the patient journey in healthcare. Let us now see the importance of patient journey for a better outcome. To start with, move away from thinking of ‘my brand’. Think about the patient. Somewhere down the line, Pharma India has lost
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Patient Journey and Patient Centricity: I – Brand Management 54 A What is the Patient Journey and Patient Centricity? It is an open secret that healthcare systems in India have miserably failed to meet patient expectations. Trust in the healthcare system among patients and the public is very low. Patient-centric approaches to healthcare have been
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The Secret Formula: What Builds Pharma’s Health? – Brand Management 40 The Scripting of Success: What Builds Pharma’s Health? – Brand Management 40 Organizational health refers to an organization’s ability to function effectively, adapt to change, and achieve its objectives while maintaining a positive internal environment. It encompasses various aspects such as clear communication, strong
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Scribbles and Synapses: The Mysterious Connection That Could Revolutionize Your Brand Plan – Successful Pharma Brand Management 41 By any chance have you missed Step Zero in writing a brand plan? It might seem counterintuitive in our digital age, but the most effective way to begin crafting a brand plan is often the most traditional:
FROM VIRTUES TO Rx: THE 13 UNSHAKABLE LAWS OF PHARMA BRANDING – Brand Management 42 Move over, Benjamin Franklin! While the founding father gave us 13 virtues for a virtuous life in 1716, we’re about to serve up 13 laws for a virtuous… brand? That’s right, folks. Welcome to “HOW TO GET DOCTORS ADDICTED TO
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