Vivek Hattangadi

Fast Thinking Feels Right, Slow Thinking Gets It Right: The Hidden Strength of Marketers Who Slow Down – Brand Management 122 Should Pharma Marketers Be Slow Thinkers? Neuroscientists love dividing the human mind into neat little boxes: right brain vs. left brain, rational vs. emotional, conscious vs. subconscious. But Daniel Kahneman, the Nobel Prize–winning economist, […]

If Field Marshal Bernard Law Montgomery (of World War II Fame) Was the Brand Manager Of Zepriva (Semaglutide)… Brand Management 121 Preamble Before I tell you about Bernard Montgomery — the “brand manager” of Zepriva (semaglutide) strategy, let me take you back to the real Field Marshal Bernard Law Montgomery  (Popularly known as Monty) and the

A Caregiver’s Tears. An Arthritis Patient’s Struggle. A Brand Manager’s Insight. Brand Management 121 When 1 + 1 = ∞: The Power of Insights First, what is a good definition of an insight? An insight is not easy to define. Data and information are straightforward. They are linear and unbending. For example, 1 + 1

Learn from SirArthur Conan Doyle About Pharma Brand Management – Position and Communicate Your Brand for Success! – Brand Management 120 Do you know even Sir Arthur Conan Doyle, who created Sherlock Holmes the Detective, knew about the strength of a narrow niche segmentation and positioning! “You see”, he explained, “I consider that a man’s

A Pharma Brand Managers Brilliance: Assessing Through the Lens of KRAs – Brand Management 119 Tomorrow when you lead your organization either as the CMO or CEO and you need to adjudge your brand managers’ brilliance, how will you do it? Have you given it a thought? Can I help you with this? First, think

The Journey from Brand Manager to Brand Builder: Seven Skills for the Road Ahead – Brand Management 118 Products can be managed. Brands must be built. And brands are built not only with marketing tactics, but with insight, empathy, collaboration, innovation, reputation management, data intelligence, and a deep understanding of people. These seven skills are

The Golden Circle: Why Brands Flourish – Brand Management 117 When you greet your girlfriend, boss, or anyone, say HI! Not HELLO or AI! Why? Read these couple of paragraphs to understand my logic. Did you know the modern brain which you and I have, has evolved over many years? And when I say many, it’s

The Voice of Your Brand: Create Your Brand’s Sonic Soul – Brand Management 116 A Tribute to Sylvester daCunha The creative genius Sylvester daCunha is no more. But his tagline “Utterly Butterly Amul” is immortal. The ‘Voice of Brand Amul Butter’ is suddenly so soulful. This tagline and the mascot ‘Amul Girl’ have always kept us glued

Fast-Forward on a Time Machine: Exploring Pharma Marketing 2040 – Brand Management 115 Come, let us board the time-machine which takes us ahead of our times (and not just to the past). And lo! We have landed at Mumbai on 12th July 2040. Let us see what is happening here. Shantanu, a brilliant product of

The Pharma Marketers North Star: The H2H Imperative – Brand Manager 114 The coming decades will bring big changes in healthcare. New biological medicines and biosimilars will reshape how we chronic diseases. These advances will open the door to major breakthroughs. To keep up, pharma marketing in India will need to change in a big