Vivek Hattangadi

Name It, Feel It, Lead It: The Secret Power Behind Building Iconic Brands – (Brand Management 96) Do you recall the Hindi song “Ek Pyar Ka Nagma Hai” from the film Shor (1972). Sung as a duet by Lata Mangeshkar with Mukesh? You remember this song for its deeply emotional and moving lyrics and tune, about […]

When You Master Your Emotions, You Master Your Life Pause for a moment and think — how often do we let our emotions drive our day? A harsh word, a missed target, or a tense meeting can change our mood in seconds. We rush through reactions without realizing that the true power lies not in

7 Tips to Write a Pharma Brand Plan: The 7 Don’ts and 7 Do’s – (Brand Management 95) 7 Tips to Write a Pharma Brand Plan — The 7 Don’ts and 7 Do’s Every successful brand begins with a well-thought-out plan — one that reflects the mind of a strategist and the heart of a

Brand Managers or Data Entry Operators: A Wake-Up Call for the Industry – (Brand Management 94) After more than five decades in the world of marketing and brand building, I’ve seen the industry evolve in ways both inspiring and troubling. Recently, I conducted a poll on LinkedIn that left me deeply uncomfortable. The question was

Understanding Brands: Sushma’s Story – (Brand Management 93) Sushma had just joined her first job as a brand manager in a mid-sized pharmaceutical company in India. She was bright, enthusiastic, and hungry to learn. But every time she opened a brand plan or sat in a meeting with senior managers, she felt a quiet fear

The T Shaped Executive – ( 83 – All Pharma Managers) The L& D Head of a top Indian MNC with previous experience with an MNC of with a Swedish-British origin with 23 years’ experience, starting as a medical representative  In the Indian pharmaceutical industry, a young manager may grow because of deep expertise in

 “I Am Right, You Are Wrong” – How Can this Help Pharma Brand Managers and Field Sales Managers – (Brand Management 92) Preamble I Am Right, You Are Wrong by Edward De Bono is a book about how human beings think and why so many arguments, fights, and misunderstandings happen in the world. The central

Why Reading Matters: And Why Edward de Bono Should Be on Your Table (Brand Management – 91) If you want to grow as a brand manager or field manager, you must feed your mind every single day. Spending even two to three hours reading good books can change the way you think, decide, and lead.

Lateral Thinking: A Key Skill for Every Pharma Manager – (Brand Management – 90) Edward de Bono’s “Lateral Thinking” is a book about escaping the mental prison of “same old thinking.” Edward de Bono shows that most people think in straight lines, follow habits, copy others, and repeat old ideas. But breakthrough success comes when

While Pharma Companies Were Busy Naming Brands “Sema”, a Student Created…(Brand Management 89) 53 companies are preparing to launch Semaglutide in India. 31 of them have brand names starting with “Sema.” And the most distinctive brand name I have seen so far… came from a student. Let that sink in for a moment. The global