Have the 4 Ps Evolved into Something Bigger? – Brand Management 113 Few ideas in marketing have stood the test of time like the 4 Ps: Product, Price, Place, and Promotion. For more than six decades, they have served as the foundation upon which generations of marketers have built brands, businesses, and careers. They have […]
Have the 4 Ps Evolved into Something Bigger? – Brand Management 113 Read More »
DEEP WORK FOR BRAND MANAGERS – Brand Management 112 A pharma brand manager in Bangladesh and India should basically be a creative and innovative knowledge worker. One of the most valuable skills needed by these knowledge workers is critical thinking and great analytical abilities. And you can achieve only through deep work. Only through deep
DEEP WORK FOR BRAND MANAGERS – Brand Management 112 Read More »
The Right & Wrong Way to Write a Brand Plan – Brand Management 111 Current paradigms must be continuously challenged by the emerging marketing models. If you continue to use the marketing models of the past, you will be dinosaured or become irrelevant. Here are a few tips on the way to write a brand
The Right Way And The Wrong Way To Write A Brand Plan – Brand Management 111 Read More »
The Three Principles that Always Drove Apple! – Brand Management 110 A few days back I finished re-reading for the third time, ‘Steve Jobs’, the authentic biography of Steve Jobs by Walter Isaacson. “The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We
The Three Principles that Always Drove Apple! – Brand Management 110 Read More »
Neglected Now, Worthless Later: Why Brand Building Cannot Wait – Brand Management 110 Dr. Priya Sharma sighed as she gazed out the window of her office, overlooking the bustling streets of Mumbai. For twenty years, she had poured her heart and soul into building – let’s call it – Lifecare Pharmaceuticals from the ground up.
Neglected Now, Worthless Later: Why Brand Building Cannot Wait – Brand Management 110 Read More »
Review of the Case Study “Medtronic and Human-to-Human Marketing Applied” in the Book “HUMANISM IN MARKETING” – Brand Management 108 Review of the Case Study “Medtronic and Human-to-Human Marketing Applied” Authors – Alberto Andolina and Federico Gavioli This is a very interesting chapter in the book: “Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach”
Book Review “Humanism in Marketing Responsible Leadership and the Human-to-Human Approach”: Brand Management 108 In the wicked, profit-driven world of healthcare, the desperate cries of suffering patients often fall on the deaf ears of an industry consumed by the pursuit of wealth. Where once the noble mission was to heal the sick, a cruel 180-degree
Words That Heal: The Alchemy of Storytelling in Medico-Marketing – Brand Management 107 Can I tell you a story? I can see your eyes gleam, glow, and blaze. You want to enjoy hearing a story! (Even today at 74, I enjoy listening to stories.) Even today, Aesop’s fables and the Panchtantras take me to the
Words That Heal: The Alchemy of Storytelling in Medico-Marketing -Brand Management 107 Read More »
Umbrellas and Unrealized Potential: A Tale of Two Predictions – Brand Management 106 Preamble The IMD and SKYMET had a field day predicting heavy, torrential rains for Ahmedabad during June, July, and August 2024. They did this about four or five times, and each time, the Sun God seemed to be having a chuckle at
Umbrellas and Unrealized Potential: A Tale of Two Predictions – Brand Management 106 Read More »
The 5 Essentials to Kick-start a Brand – (Brand Management 100) Preamble This blog is a tribute to late PM Sapre on Guru Purnima Day, 2023. Sapre Sir was my first trainer in Carter-Wallace, when I joined this industry in 1974. Shall ever be grateful to him! In 1974, when metronidazole was launched, there were
The 5 Essentials to Kick-start a Brand (Brand Management 100) Read More »
