Vivek Hattangadi

The Pharma CEO’s New Playbook: H2H Marketing in the Biologics and Biosimilars Landscape – Brand Management 36 The coming decades in healthcare promise a dramatic shift. Biological products and biosimilars are poised to revolutionize chronic disease management, ushering in a new era of breakthroughs. This necessitates a paradigm shift in pharmaceutical marketing across India and […]

Beyond Traditional Marketing: The Go-To-Patient Strategy for Brand Success – Brand Management 37 A Go-To-Patient (GTP) Strategy in pharmaceutical marketing prioritizes building connections with the end users of your prescription medication. For example, imagine a prescription drug named Brandex. A GTP strategy would target patients who us Brandex after getting a doctor’s prescription. This approach

Defying Market Monotony: Launching a Brand That Truly Stands Out – Brand Management 38 The Story Behind the Problem Statement The Indian pharmaceutical market is saturated with over 150 brands of ferrous ascorbate – many virtually indistinguishable brands. Segmentation, Targeting, And Positioning strategies across these brands exhibit striking sameness and similarities. Communication messages echo one

Defying Market Monotony: Launching a Brand That Truly Stands Out – Brand Management 38 A successful product launch hinges on effectively differentiating your offering as unique. Strong branding fosters a perception in the minds of prescribers and patients that there is no substitute for your product. This differentiation can stem from various factors, including function,

Medicine’s Silent Salesperson: Why Packaging Matters – Brand Management 39 In the competitive world of over-the-counter (OTC) medicinal products, packaging plays a crucial role that extends far beyond mere containment and protection. Well-designed packaging serves as a silent salesperson, conveying important information, building brand trust, ensuring safety, and ultimately influencing consumer purchasing decisions. Here are

The Brand Document: The Secret Weapon Every Successful Brand Wields – Brand Management 25 In this article, the CEO is a generic term. It could be the owner of the firm, the entrepreneur, the managing director, the chairman or anyone . The Story Behind this Blog In 2009, Jupiter Pharma unveiled a ground-breaking probiotic specifically

The “पूछ, पूछ,” Management Style – Sales Management 5 More Questions Than Answers (and definitely more “चाय पे चर्चा”!) Ever wonder why your boss keeps asking his boss – or sometimes even you to “चाय पे चर्चा” (chat over tea) for every tiny decision? Well, my friend, your boss might be a victim of the

Differentiate or Disappear: Craft Your Brand and Value Propositions – Brand Management 26 The Story Behind This Blog Ah, Mumbai in April, the heat surely hadn’t changed a bit, I thought, wiping sweat from my brow. It was 2024, and after nearly five decades, I found myself back at my alma mater, Bhavan’s College in

The Gorilla We Don’t See: Extraordinary Oversights in Everyday Life Introduction “The Invisible Gorilla” is a captivating study conducted by Christopher Chabris and Daniel Simons at Harvard University. In this ground-breaking experiment, volunteers were asked to watch a 60-second film of students playing basketball. This study highlights how people can miss seemingly obvious events when

Craft. Command. Create. The Power of Prompts – Brand Management 27 What is Prompt Engineering in Generative AI? Question: What is a prompt? Answer: Simply put, a prompt is how you ask ChatGPT, Gemini, Bing Image Creator or Copilot to do something for you Definition: Prompt engineering in generative AI involves crafting input prompts to