Vivek Hattangadi

Make Your Brand the Darling of Doctors: Break Through the Clutter Imagine this: a doctor sees over 500 medical representatives every month. Each one pitches their product, often with similar messaging and a relentless focus on brand names. It’s no wonder doctors become overwhelmed, muttering “Just tell me the brand names and leave” or demanding […]

No More Shortcuts: UCPMP-2024 Levels the Playing Field for Ethical Pharma  Mr. Arunish Chawla, Secretary of the DoP, has been loud and crystal-clear: UCPMP-2024 is not a suggestion, it’s a mandate. Business as usual is no longer an option for pharma marketers who have historically relied on “transactional marketing.” The days of influencing prescriptions through

The Neuroscience Behind a Seductive Copy for a Pharma Brand Summer is here. And who wouldn’t like to have ‘Cool Nimbu Sharbat’ when you are walking down the streets of Ahmedabad where the temperature is 44⁰C? I was walking along CG Road, the high-end shopping street in Ahmedabad. Two kids Ram and Shyam from an

The Saga of My Brand-Child Hold onto your hats, folks, because we’re diving into the riveting tale of my brand-child, not grandchild, mind you! Picture this: January 1st, 2024, a momentous occasion as I celebrated two decades of brandpreneurship with the daunting task of rebranding my humble firm, ‘The Enablers’ to B (Black Belt Brand

The Tarun Gupta Algorithm Brand Challenge to Brand Insights to Brand Strategy and Execution (Part 1) Pharma brands in India face a myriad of challenges, stemming from UCPMP-2024, stiff competition, regulatory complexities, market dynamics, and socio-economic factors and more.  The Tarun Gupta Algorithm can be a panacea for this dilemma. Part 2, B – Black

Building an Empire with Ethics: Lessons from JRD Tata Jehangir Ratanji Dadabhoy Tata, known as JRD Tata, born into India’s prominent Tata family, wasn’t your typical industrialist. He began as an unpaid apprentice at Tata Sons, showcasing his humility from the start. His passion for aviation led him to become India’s first licensed pilot and

Rx Revolution: Pharma Leaders Choose Prescription Growth over Value Growth in LinkedIn Poll I recently threw out a question on LinkedIn for all pharma leaders: prescription growth or value sales? And guess what? The results were clear! Nearly 90% of respondents said prescription growth is king! This totally aligns with what my mentor, the amazing

Rise Above the Noise: The Zajonc Effect and Branding Excellence Robert Zajonc was a remarkable social psychologist from Poland. He was known for his extensive contributions to understanding human cognition. Later, he was Professor Emeritus of Psychology at Stanford University. He is well known for postulating the Zajonc Effect. The Zajonc Effect postulates that mere exposure effect

Medical Representatives: The Modern-Day Warriors of Pharma Marketing In the contemporary pharma business landscape, the role of a medical representative bears striking resemblance to that of an officer in the Armed Forces. Gone are the days when pharma prescription generation resulting into sales was perceived merely as transactions; today, it’s a battlefield where strategies are

Is Prompt Engineering Rocket Science? (Ref: Workshop-1 “WORLD PHARMA BRAND MANAGERS WEEK – 2024 on 20 January) This blog is in continuation of Workshop-1 during “WORLD PHARMA BRAND MANAGERS WEEK – 2024” culminating day. At the onset, my congratulations, and good wishes to all those who were present for Workshop # 1 “Medico-Marketing Copywriting 2.0: