Go-To-Patient Strategy – 2033? (Brand Management 99) Preamble Let us all face the reality! As patients become more informed, more AI savvy, digitally intelligent, and as lifestyle disease are likely to affect at a young age, these patients will be become more and more involved in their own healthcare, their health outcomes. Based on a report in […]
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Making Brand Communication More Effective: The H2H Way (Brand Management 98) How do you make your brand communication more effective? Bring back the human side of communication. Brand communication is much more than merely transmitting information. Making it emotional and simple for padocumers (padocumer = patient and doctors as consumers) to understand is a challenge.
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WHO AM I? PRODUCT MANAGER OR BRAND MANAGER – (Brand Management 97) Preamble In most Indian pharma companies, there are no completely separate Product Managers and Brand Managers. Very often, the same person performs both roles. The responsibilities overlap. I paused and added softly: “But if you ask me what the designation should truly be…”
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OBITUARY – KESHAVMAM KHAMBADKONE It is with profound sadness that we share the passing of Shri Keshavmam Khambadkone last evening (27 May 2026), at the age of 103. He has now reunited with his beloved Sheila Khambadkone in the heavenly world, together again in eternal peace. Keshavmam was a true doyen of the Indian pharmaceutical
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Emotional Resilience: The Story of “Ruchira’s Juices” – Sales Management 29 Emotional resiliencies is one of those rare qualities that cause a drastic shift in how you see the world Emotional resilience is a life-changing skill that completely shifts your understanding of the problems. Meet Ruchira Kokate, a talented entrepreneur from Pune who started a
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A Calm Mind Makes You Sharp – Your Emotional Bank Account – Sales Management 27 A calm mind is a sharp mind. When you are composed, you can observe situations clearly, think rationally, and choose your words carefully. This clarity allows you to deliver negative feedback constructively, without letting emotions like anger or frustration takes
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Name It, Feel It, Lead It: The Secret Power Behind Building Iconic Brands – (Brand Management 96) Do you recall the Hindi song “Ek Pyar Ka Nagma Hai” from the film Shor (1972). Sung as a duet by Lata Mangeshkar with Mukesh? You remember this song for its deeply emotional and moving lyrics and tune, about
When You Master Your Emotions, You Master Your Life – Sales Management 28 Pause for a moment and think — how often do we let our emotions drive our day? A harsh word, a missed target, or a tense meeting can change our mood in seconds. We rush through reactions without realizing that the true
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7 Tips to Write a Pharma Brand Plan: The 7 Don’ts and 7 Do’s – (Brand Management 95) 7 Tips to Write a Pharma Brand Plan — The 7 Don’ts and 7 Do’s Every successful brand begins with a well-thought-out plan — one that reflects the mind of a strategist and the heart of a
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Brand Managers or Data Entry Operators: A Wake-Up Call for the Industry – (Brand Management 94) After more than five decades in the world of marketing and brand building, I’ve seen the industry evolve in ways both inspiring and troubling. Recently, I conducted a poll on LinkedIn that left me deeply uncomfortable. The question was
