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A Calm Mind Makes You Sharp – Your Emotional Bank Account A calm mind is a sharp mind. When you are composed, you can observe situations clearly, think rationally, and choose your words carefully. This clarity allows you to deliver negative feedback constructively, without letting emotions like anger or frustration takes over. Calmness turns difficult

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Emotional Resilience: The Story of “Ruchira’s Juices”

Emotional Resilience: The Story of “Ruchira’s Juices“ Emotional resiliencies is one of those rare qualities that cause a drastic shift in how you see the world Emotional resilience is a life-changing skill that completely shifts your understanding of the prob Meet Ruchira Kokate, a talented entrepreneur from Pune. Ruchira Kokate started a small business making

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Announcing WPBMD-2026 Brand Plan Contest: A Launchpad for Future Pharma Leaders!

Announcing WPBMD-2026 Brand Plan Contest: A Launchpad for Future Pharma Leaders! Are you ready to step confidently into the world of pharmaceutical brand management? B  Black Belt Brand Builders, the organizers of WPBMD-2026 is here to support and inspire the next generation of pharma professionals in India. This exciting contest is designed to help B-school

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The AI Prescription: Rewriting Medico: Marketing for a New Era – Brand Management

The AI Prescription: Rewriting Medico-Marketing for a New Era – Brand Management Preamble: The AI Prescription The field of medico-marketing is undergoing a profound transformation. As we step into a new era, the traditional playbook is being rewritten by the power of artificial intelligence. This essay explores how Gen AI models are serving as a

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Words Everyone Understands: The Magic of Simple Writing – Brand Management 78

Words Everyone Understands: The Magic of Simple Writing – Brand Management 78 Divya Thakre is a graduate of IPHMR, Kolkata and a gold medallist. Having started as management trainee, Divya was three years into her role as a pharmaceutical brand manager, but she had already learned one thing: in pharma, it’s not enough to know

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