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Patient Journey and Patient Centricity – II In Part I, we discussed the patient journey in healthcare. Let us now see the importance of patient journey for a better outcome. To start with, move away from thinking of ‘my brand’. Think about the patient. Somewhere down the line, Pharma India has lost the fine art of brand […]
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Patient Journey and Patient Centricity – I What is the Patient Journey and Patient Centricity? It is an open secret that healthcare systems in India have miserably failed to meet patient expectations. Trust in the healthcare system among patients and the public is very low. Patient-centric approaches to healthcare have been neglected. Many pharmaceutical companies engage
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The Secret Formula: Fueling a Pharma Company’s Health From Concept to Icon: Successful Brand Management (Part 20) The Scripting of Success: What Builds Pharma’s Health? From Concept to Icon: Successful Brand Management (Part 20) Organizational health refers to an organization’s ability to function effectively, adapt to change, and achieve its objectives while maintaining a
From Concept to Icon: Successful Brand Management (Part 19) – Scribbles and Synapses: The Mysterious Connection That Could Revolutionize Your Brand Plan By any chance have you missed Step Zero in writing a brand plan? It might seem counterintuitive in our digital age, but the most effective way to begin crafting a brand plan is
FROM VIRTUES TO Rx: THE 13 UNSHAKABLE LAWS OF PHARMA BRANDING Move over, Benjamin Franklin! While the founding father gave us 13 virtues for a virtuous life in 1716, we’re about to serve up 13 laws for a virtuous… brand? That’s right, folks. Welcome to “HOW TO GET DOCTORS ADDICTED TO YOUR BRAND: 13 UNSHAKABLE
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On Janmashtami, Lord Krishna’s Marketing Masterclass: Timeless Lessons for Today’s Strategists The Mahabharata, a grand epic of ancient India, is celebrated for its intricate plot, complex characters, and profound philosophical insights. While the epic is often celebrated for its dramatic narrative and moral lessons, it also offers valuable lessons for modern strategists, tacticians, and pharma
Iresponsible marketing by Coca Cola Company of USA in India – I am furious with Manu Bhaker Manu Bhaker, known for her remarkable achievements in shooting at a young age, has quickly become a symbol of perseverance and excellence in India. But today, I am furious with her for misleading the youth and encouraging them
From Concept to Icon: Successful Pharma Brand Management (Part 17) – A Journey from London to Paris – Learn Strategy and Strategy Execution You are travelling from London to Paris. Learn Strategy and Strategy Execution on the way. Imagine you’re a marketer in London, tasked with getting your brand to Paris – your goal is
From Concept to Icon: Successful Pharma Brand Management (Part 16) – Breakthroughs Begin with Your Super Power: Curiosity One of the key drivers of my career success has been my innate curiosity and passion for continuous learning. To further hone this valuable trait, I recently began reading ‘Curiosity,’ a thought-provoking book published by Harvard Business
From Concept to Icon: Successful Brand Management (Part 12) – From Vision to Voice: The Power of Positioning Statements for Your Brand Preamble Welcome to our insightful journey into the world of branding and strategic communication! In today’s phygitally-driven landscape, crafting a distinct identity for your brand is paramount. This essay aims to demystify one
