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Inspiring the World: My 51-Year Journey Through Indian Pharma (Part 1) Authored by Vivek Hattangadi and Shailaja Dwivedi Pathak, Copy Editor: Shailaja Dwivedi Pathak Preamble Imagine a story woven with numbers, a tale of transformation that spans generations. What do the figures 100, 400, and a staggering 240,000 have in common? They’re not just numbers; […]

The Story of the Business Story Illustration: Courtesy Bing Image Creator Once upon a time, in the heart of the vibrant city of Ahmedabad, lived a brand manager named Nayana Pradhan. She poured her heart into Antares Biopharmaceuticals, especially into her beloved brand, Brandex. Brandex, once the shining star, had slipped. It wasn’t number one

The Art of Negotiation (1) What exactly does the term negotiation mean? Negotiation is a discussion between two or more parties aimed at reaching an agreement when they have some shared and some opposing interests. It’s essentially a process of finding a solution that satisfies everyone involved to some degree. More specifically, negotiation: Negotiations can

Beating the Antes: The Purple Revolution of Brandex (Part 1) Visual – BING IMAGE CREATOR We read in the first part that the story of Brandex’s purple revolution reached the ears of Bashar’s mentor, Jnāna. Jnāna listened intently, and then posed a single, penetrating question: ‘But what about your distinctive brand assets?’ The words struck

Beating the Antes: The Purple Revolution of Brandex (Part 1) Preamble What is Antes? These were the minimum expectations that every brand in the market had to meet—the baseline features that were so essential that every competitor offered them. Here is an example of the antes of a good car Here are the four “antes”

The Rx for Success: Performance Management of Pharmaceutical District Managers – From a Lightweight to an Icon: Successful Pharma Sales Management (Part 8) Preamble This is a true story, shared for educational purposes. To protect the privacy of those involved, names and locations have been changed. Yashwant Mallya, MD & CEO of Sirlus Pharmaceutical Company

Become a Strategic Thinking District Manager – From a Lightweight to an Icon: Successful Pharma Sales Management (Part 7) Preamble The Strategic Thinker: A District Manager’s Journey Ravi Chawla had been a District Manager in Vega Pharmaceuticals Ltd.  for five years. He was responsible for a team of seven Medical Representatives, covering a vast and

Raise the Performance of Poor and Mediocre Performers – From a Lightweight to an Icon: Successful Pharma Sales Management (Part 6) Preamble Avanti Redkar took over as the District Manager of Alpha Centauri Pharmaceuticals. She was based at Pune. She knew the road ahead was filled with challenges. She inherited a team of Medical Representatives

From Vande Bharat to Pharma Brands – Blueprint for Seamless Strategy Execution Preamble India’s pride, the Vande Bharat trains, represents a leap forward in technology and innovation. Designed to zoom at speeds between 160 to 180 kmph, these marvels of engineering often crawl at average speeds of 59 to 90 kmph. The culprit? Track conditions

What Exactly is Brand Building? – A Tribute to Prof. Chitta Mitra and Prof. Tarun Gupta This essay is poignant tribute to the architects of pharmaceutical branding, Professors Chitta Mitra and Tarun Gupta. On January 3rd, 2012, the world of pharmaceutical marketing lost a luminary with the passing of Professor Chitta Mitra. To honor his