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Unlocking Hidden Brilliance: The Managerial Pygmalion Principle Preamble Years ago, while reading Harvard Business Review’s “10 Must Read” series, I come across a truly remarkable article titled “Pygmalion in Management” by J. Sterling Livingston. Revisiting it this morning, I was surprised to discover it was published exactly fifty-five years back, in July-August 1969, coinciding with […]

From Concept to Icon: Successful Pharma Brand Management (Part 9) – Ready to Float on Cloud Nine? These 9 Secrets Will Launch Your Pharma Brand to Eternity Pharma brand building is a complex process. Success depends on the brand manager’s ability to explore fresh avenues and to sustain its competitive advantages of her brand. I

From Concept to Icon: Successful Pharma Brand Management (Part 13) – Montgomery’s One-Page War Plan and One-Page Executive Summary of Pharma Brand Plan Prepare to be amazed as we delve into an essay that uncovers the surprising lessons pharma marketers can glean from a World War II real story. While writing this essay, I have

The Pharma CEO’s New Playbook: H2H Marketing in the Biologics and Biosimilars Landscape The coming decades in healthcare promise a dramatic shift. Biological products and biosimilars are poised to revolutionize chronic disease management, ushering in a new era of breakthroughs. This necessitates a paradigm shift in pharmaceutical marketing across India and Bangladesh. Human-to-Human (H2H) Marketing

Beyond Traditional Marketing: The Go-To-Patient Strategy for Brand Success A Go-To-Patient (GTP) Strategy in pharmaceutical marketing prioritizes building connections with the end users of your prescription medication. For example, imagine a prescription drug named Brandex. A GTP strategy would target patients who us Brandex after getting a doctor’s prescription. This approach involves direct communication with

From Concept to Icon: Successful Pharma Brand Management (Part 8) – Defying Market Monotony: Launching a Brand That Truly Stands Out The Story Behind the Problem Statement The Indian pharmaceutical market is saturated with over 150 brands of ferrous ascorbate – many virtually indistinguishable brands. Segmentation, Targeting, And Positioning strategies across these brands exhibit striking

From Concept to Icon: Successful Pharma Brand Management (Part 7) – The Birth of a Brand: How to Midwife Your Dream into Reality A successful product launch hinges on effectively differentiating your offering as unique. Strong branding fosters a perception in the minds of prescribers and patients that there is no substitute for your product.

Medicine’s Silent Salesperson: Why Packaging Matters In the competitive world of over-the-counter (OTC) medicinal products, packaging plays a crucial role that extends far beyond mere containment and protection. Well-designed packaging serves as a silent salesperson, conveying important information, building brand trust, ensuring safety, and ultimately influencing consumer purchasing decisions. Here are a few examples of

From Concept to Icon: Successful Pharma Brand Management (Part 6) – The Brand Document: The Secret Weapon Every Successful Brand Wields In this article, the CEO is a generic term. It could be the owner of the firm, the entrepreneur, the managing director, the chairman or anyone . The Story Behind this Blog In 2009,

The “पूछ, पूछ,” Management Style More Questions Than Answers (and definitely more “चाय पे चर्चा”!) Ever wonder why your boss keeps asking his boss – or sometimes even you to “चाय पे चर्चा” (chat over tea) for every tiny decision? Well, my friend, your boss might be a victim of the dreaded “पूछ, पूछ Management