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The Voice of Your Brand: Create Your Brand’s Sonic Soul – Brand Management 116 A Tribute to Sylvester daCunha The creative genius Sylvester daCunha is no more. But his tagline “Utterly Butterly Amul” is immortal. The ‘Voice of Brand Amul Butter’ is suddenly so soulful. This tagline and the mascot ‘Amul Girl’ have always kept us glued […]

Fast-Forward on a Time Machine: Exploring Pharma Marketing 2040 – Brand Management 115 Come, let us board the time-machine which takes us ahead of our times (and not just to the past). And lo! We have landed at Mumbai on 12th July 2040. Let us see what is happening here. Shantanu, a brilliant product of

The Pharma Marketers North Star: The H2H Imperative – Brand Manager 114 The coming decades will bring big changes in healthcare. New biological medicines and biosimilars will reshape how we chronic diseases. These advances will open the door to major breakthroughs. To keep up, pharma marketing in India will need to change in a big

Have the 4 Ps Evolved into Something Bigger? – Brand Management 113 Few ideas in marketing have stood the test of time like the 4 Ps: Product, Price, Place, and Promotion. For more than six decades, they have served as the foundation upon which generations of marketers have built brands, businesses, and careers. They have

DEEP WORK FOR BRAND MANAGERS – Brand Management 112 A pharma brand manager in Bangladesh and India should basically be a creative and innovative knowledge worker. One of the most valuable skills needed by these knowledge workers is critical thinking and great analytical abilities. And you can achieve only through deep work. Only through deep

The Right & Wrong Way to Write a Brand Plan – Brand Management 111 Current paradigms must be continuously challenged by the emerging marketing models. If you continue to use the marketing models of the past, you will be dinosaured or become irrelevant. Here are a few tips on the way to write a brand

The Three Principles that Always Drove Apple! – Brand Management 110 A few days back I finished re-reading for the third time, ‘Steve Jobs’, the authentic biography of Steve Jobs by Walter Isaacson. “The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We

Neglected Now, Worthless Later: Why Brand Building Cannot Wait – Brand Management 110 Dr. Priya Sharma sighed as she gazed out the window of her office, overlooking the bustling streets of Mumbai. For twenty years, she had poured her heart and soul into building – let’s call it – Lifecare Pharmaceuticals from the ground up.

Review of the Case Study “Medtronic and Human-to-Human Marketing Applied” in the Book “HUMANISM IN MARKETING” – Brand Management 108 Review of the Case Study “Medtronic and Human-to-Human Marketing Applied” Authors – Alberto Andolina and Federico Gavioli This is a very interesting chapter in the book: “Humanism in Marketing: Responsible Leadership and the Human-to-Human Approach”

Book Review “Humanism in Marketing Responsible Leadership and the Human-to-Human Approach”: Brand Management 108 In the wicked, profit-driven world of healthcare, the desperate cries of suffering patients often fall on the deaf ears of an industry consumed by the pursuit of wealth. Where once the noble mission was to heal the sick, a cruel 180-degree