FROM VIRTUES TO Rx: THE 13 UNSHAKABLE LAWS OF PHARMA BRANDING Move over, Benjamin Franklin! While the founding father gave us 13 virtues for a virtuous life in 1716, we’re about to serve up 13 laws for a virtuous… brand? That’s right, folks. Welcome to “HOW TO GET DOCTORS ADDICTED TO YOUR BRAND: 13 UNSHAKABLE […]
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On Janmashtami, Lord Krishna’s Marketing Masterclass: Timeless Lessons for Today’s Strategists The Mahabharata, a grand epic of ancient India, is celebrated for its intricate plot, complex characters, and profound philosophical insights. While the epic is often celebrated for its dramatic narrative and moral lessons, it also offers valuable lessons for modern strategists, tacticians, and pharma
Iresponsible marketing by Coca Cola Company of USA in India – I am furious with Manu Bhaker Manu Bhaker, known for her remarkable achievements in shooting at a young age, has quickly become a symbol of perseverance and excellence in India. But today, I am furious with her for misleading the youth and encouraging them
From Concept to Icon: Successful Pharma Brand Management (Part 17) – A Journey from London to Paris – Learn Strategy and Strategy Execution You are travelling from London to Paris. Learn Strategy and Strategy Execution on the way. Imagine you’re a marketer in London, tasked with getting your brand to Paris – your goal is
From Concept to Icon: Successful Pharma Brand Management (Part 16) – Breakthroughs Begin with Your Super Power: Curiosity One of the key drivers of my career success has been my innate curiosity and passion for continuous learning. To further hone this valuable trait, I recently began reading ‘Curiosity,’ a thought-provoking book published by Harvard Business
From Concept to Icon: Successful Brand Management (Part 12) – From Vision to Voice: The Power of Positioning Statements for Your Brand Preamble Welcome to our insightful journey into the world of branding and strategic communication! In today’s phygitally-driven landscape, crafting a distinct identity for your brand is paramount. This essay aims to demystify one
From Concept to Icon: Successful Pharma Brand Management (Part 14) –Why AQ, BQ, CQ, DQ, EQ Trump IQ Alone As an avid reader at the British Library, a few years back before the Covid era, I was reading an interesting topic in a magazine on psychology and had made notes. I was trying to understand
From Concept to Icon: Successful Brand Management (Part 11) – The Non-Negotiable Ingredient in Every Brand Plan: Critical Thinking Why is critical thinking the non-negotiable ingredient in a brand plan? In this essay, I delve into this question through five meticulously crafted sections. My journey into the realm of critical thinking began with the wisdom
From Concept to Icon: Successful Pharma Brand Management (Part 10) – ”The Unpublished David Ogilvy”: A Pharma Brand Manager’s Copywriting Blueprint Ready to crack the code of advertising greatness? Let’s step into the mind of David Ogilvy, the man who transformed industries with words. I’m about to share some of his most guarded secrets, straight
Disagreement and Dissent: The Fuel of Innovation In the bustling corridors of corporate offices in Mumbai, Delhi, Hyderabad, Ahmedabad and Dhaka, a common dilemma often plagues brand managers, field sales managers, and occasionally even executive directors and CEOs. This predicament, though frequently encountered, remains a source of considerable anxiety. What is this pervasive issue? It
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