Workshop on Emotional Intelligence for Teachers and Support-Parents (प्रतिपालक‘s) at the Igatpuri Schools for the Special Kids of God Shailaja Dwivedi Pathak, Managing Partner of B – Black Belt Brand Builders, has always been a source of inspiration for me. A young pharma professional whose compassion and humanity shine through everything she does. Under her […]
What Edward de Bono Whispered into My Brand Plan – Brand Management 146 By Shailaja Dwivedi Pathak – Managing Partner & Co-Founder – Black Belt Brand Builders August 5, 2026 I still remember the day my father handed me three books by Edward de Bono. He smiled and said, “Don’t just read them. Let them
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Develop Better Leadership Habits to Thrive in an Age of Humanistic and H2H Marketing – Brand Management 145 The future of Indian pharmaceutical leadership will not be defined only by market share or quarterly growth. It will be defined by the ability to create value for people. Philip Kotler and Waldemar Pfoertsch’s philosophy of Humanistic
The Most Important Pharma Marketing Book Was Never Written for Pharma: Timeless leadership lessons I discovered in Arthur Hailey’s Final Diagnosis – Brand Management 144 PART 1 Final Diagnosis: The Best Leadership Book Every Pharma Brand Manager Should Read “Some books entertain us. Some books educate us. And then there are a rare few that
Brand Magic – Lessons from the book for Pharma India (Authors Dr. Alan D’Souza and Dr. Prashant Pareek: Published by MICA) –Brand Management 143 By Shailaja Dwivedi Pathak and Vivek Hattangadi My God! “How bright is the outside world! The sunshine, the green grass, the enormous banyan tree next to the well, sparrows chirping on
Don’t Just Dangle the Carrot. Ignite the Person.The Sumantra Principle and a Powerful Lesson for Pharma Brand Managers – 132 Preamble Carrots and Sumantra by Geoffry Zachari is a book about Sumantra Ghoshal. Sumantra Ghoshal (1948–2004) was one of India’s most influential management thinkers, known for bringing humanity, purpose, and energy into management theory. He
Design Thinking and Zedex – Brand Management 141 It was a day after the week-long lock-up by Indigo at Cyberabad, during the second week of December 2025. After my release by Indigo from the lock-up at Cyberabad and back at Ahmedabad, I had dry cough, went to pharmacist. Asked for Coscopin. He said “Company band
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The Four Agreements: SALES MANAGERS 31 The Four Agreements, first published in 1997, is Don Miguel Ruizs’ most influential work with sales of over five million copies in the US and it has been translated into thirty-eight languages. Here are the four agreements you need to commit to transform your life. 1. The First Agreement:
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Who Am I? Product Manager or Brand Manager – Brand Management 140 A conversation with Sandhya I was having coffee with Sandhya, a young management trainee who had recently joined a large Indian pharmaceutical company. She had just passed out from one of India’s top B-schools. Bright eyes. Sharp mind. Full of dreams. “Vivek Sir,”
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Have the 4 Ps Evolved into Something Bigger? Or Should be Abandoned? Brand Management 139 Few ideas in marketing have stood the test of time like the 4 Ps: Product, Price, Place, and Promotion. For more than six decades, they have served as the foundation upon which generations of marketers have built brands, businesses, and
