Vivek Hattangadi

Leading the Team You Inherit: A Business Transformation Story – Sales Management 8 The Challenge – The Inherited Team Preamble The story of Prakash Nadkarni’s journey with Westerlund Biopharmaceuticals is one of resilience, vision, and transformational leadership. As a Group Brand Manager of the parent company, Westerlund Pharmaceuticals Prakash was handed a challenging task: to […]

Becoming a District Manager: Mastering Your New Role – Sales Management 9 You have now been elevated to a position of leadership and management. From now on your future achievements will depend not only on your individual capabilities but also on your effectiveness in leading and motivating your team. Leading a team of Medical Representatives

A Dose of Distinction: Building Brand Personality – Successful Pharma Brand Management 57 What is Brand Personality? A brand personality is the set of human characteristics and traits attributed to a brand that helps create an emotional connection with padocumer’s (patients as consumers and doctors as customers). It’s how a brand would walk, talk, and

Preamble Pinocchio, a wooden puppet with a nose for trouble, dreamed of becoming a real boy. But his biggest problem? A habit of stretching the truth! Every time he lied, his nose would grow, a comical consequence of his fibbing. From a cute little nose to a honking great schnozz. Pinocchio’s nose became a visual

Book Review: “Humanism in Marketing Responsible Leadership and the Human-to-Human Approach” (Philip Kotler) In the wicked, profit-driven world of healthcare, the desperate cries of suffering patients often fall on the deaf ears of an industry consumed by the pursuit of wealth. Where once the noble mission was to heal the sick, a cruel 180-degree transformation

Is your sales target right? Unlock the Secrets of Right Sales Target-Setting (It needs efforts) – Sales Management 6 Preamble Sales target-setting in the pharmaceutical industry is not merely a numbers game; it’s a strategic and comprehensive process that demands insight, collaboration, and a deep understanding of market dynamics. In the fast-paced world of pharmaceutical

Is your sales target right? Unlock the Secrets of Right Sales Target-Setting – Sales Management 6 Preamble Sales target-setting in the pharmaceutical industry is not merely a numbers game; it’s a strategic and comprehensive process that demands insight, collaboration, and a deep understanding of market dynamics. In the fast-paced world of pharmaceutical sales, setting the

Humanism in Pharmaceutical Marketing: Insights from Indian Army Chief General Upendra Dwivedi’s Silent Message to Pharma Brand Managers {Part 2} – Brand Management 50 B Preamble In the sacred land of India, reverence extends beyond the animate. Inanimate objects have profound spiritual significance. This is a special part of our Indian culture. On the auspicious

Indian Army Chief General Upendra Dwivedi’s silent message to Pharma Brand Managers: Part – 1 – Brand Management 50 A Disclaimer: This essay and the image is presented for illustrative purposes only and does not reflect any political views or endorsements. The content includes an example from the Chief of the Indian Army to emphasize

Rx to OTRx to OTC: The Journey of Four Brands – Brand Management 51 Disclaimer This essay has been authored by Vivek Hattangadi, Chief Mentor at B (Black Belt Brand Builders), solely for educational and academic purposes. It is intended for students of pharmaceutical brand management in both industry and business schools. The content is