A Student’s Ode to the Marketing Maverick: Philip Kotler on the eve of his 93rd birthday There are teachers, and then there are those who ignite a revolution within the minds of their students. Professor Philip Kotler, for many marketing enthusiasts like me, falls undeniably into the latter category. On 27th May 2024, as we […]
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From Vision to Voice: The Power of Positioning Statements for Your Brand Preamble Welcome to our insightful journey into the world of branding and strategic communication! In today’s phygitally-driven landscape, crafting a distinct identity for your brand is paramount. This blog aims to demystify one of the fundamental elements of brand strategy: the positioning statement.
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Building a Brand You Love: The Tangible and the Intangible Assets Our paths crossed unexpectedly at the Bangalore Airport the other day. There, I bumped into Ravi Shankar, an IIM-B alumnus and former brand manager for a top FMCG multinational. Now, he steers the ship as CEO of a leading French FMCG company headquartered in
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From Concept to Icon: Successful Pharma Brand Management (Part 15) – Finance for Brand Managers: Mastering Pharmaceutical Brand Management In the bustling city of Mumbai, amidst the towering skyscrapers and the chaotic energy of its streets, there exists a realm where strategy, innovation, and relentless dedication converge. At the heart of this world stands Renu
Unlock Your Potential: Rising Above Stagnation in a Booming Workplace Naina Pradhan is a regular self-learner and did everything to develop herself. She was getting to feel she was under-utilized and unchallenged. What should she do? It may seem like the logical step for Naina Pradhan is to leave her current job and seek new
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Love at First Pill? How the Halo Effect Transforms Corporate Branding Have you heard about the halo? In common parlance halo has two meanings. In astronomy, a halo refers to a luminous ring or disk of light surrounding a celestial body, such as the halo around the Sun or Moon caused by the refraction and
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Unlocking the Power of Digital: A Guide to Pharmaceutical Digital Marketing and Strategy in India In today’s digital age, India stands at the forefront of innovation and transformation, redefining the landscape of marketing and branding with its unique stories of success. Let’s explore how digital marketing and strategy are shaping the Indian market and how
Case Study: Head vs. Heart – Reshaping Leadership Through Emotional Intelligence Preamble In the bustling corridors of V & V Pharmaceuticals, Samuel, the Vice President, stands as a pillar of efficiency and rationality. His decisions, meticulously crafted through deep analysis and logical deduction, have often steered the company towards success. However, beneath this façade of
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Segment, Target, Position and Communicate Your Brand for Success! Would you believe, Sir Arthur Conan Doyle, through Sherlock Holmes, offered an insightful perspective on the power of narrow niche segmentation, targeting and positioning? “You see”, he explained, “I consider that a man’s brain originally is like a little empty attic, and you have to stock
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