Vivek Hattangadi

The Sensory Garden, Igatpuri: A Haven for God’s Special Children

The Sensory Garden, Igatpuri: A Haven for God’s Special Children Part I Nestled in the tranquil surroundings of Igatpuri, a sanctuary has been created for the most precious souls—our intellectually and cognitively challenged children, and those who are unable to hear or speak. The Sensory Garden, a labor of love funded by Divgi TorqTransfer Systems […]

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AI: Because Weathermen (and Brand Managers) Can’t Read a Cloud – Brand Management 52

AI: Because Weathermen (and Brand Managers) Can’t Read a Cloud – Brand Management 52 Preamble The IMD and SKYMET had a field day predicting heavy, torrential rains for Ahmedabad during June, July, and August 2024. They did this about four or five times, and each time, the Sun God seemed to be having a chuckle

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Near-Death Experience This Afternoon Leads to Eye: Opening Discovery! – Brand Manager 53

Near-Death Experience This Afternoon Leads to Eye-Opening Discovery! – Brand Management 53 Today, my insatiable curiosity almost cost me my life—and my wallet! Picture this: I’m cruising down Judges Bunglow Road and somewhere near Manasi Circle. a billboard catches my eye. Unable to resist, I pull over, fling open my car door, and dash into

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The Secret Formula: What Builds Pharma’s Health? Brand Management 40

The Secret Formula: Fueling a Pharma Company’s Health – Brand Management 40 The Scripting of Success: What Builds Pharma’s Health? From Concept to Icon: Successful Brand Management (Part 20)  Organizational health refers to an organization’s ability to function effectively, adapt to change, and achieve its objectives while maintaining a positive internal environment. It encompasses various

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Scribbles and Synapses: The Mysterious Connection That Could Revolutionize Your Brand Plan – Brand Management 41

Scribbles and Synapses: The Mysterious Connection That Could Revolutionize Your Brand Plan – Successful Pharma Brand Management 41 By any chance have you missed Step Zero in writing a brand plan? It might seem counterintuitive in our digital age, but the most effective way to begin crafting a brand plan is often the most traditional:

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FROM VIRTUES TO Rx: THE 13 UNSHAKABLE LAWS OF PHARMA BRANDING – Brand Management 42

FROM VIRTUES TO Rx: THE 13 UNSHAKABLE LAWS OF PHARMA BRANDING – Brand Management 42 Move over, Benjamin Franklin! While the founding father gave us 13 virtues for a virtuous life in 1716, we’re about to serve up 13 laws for a virtuous… brand? That’s right, folks. Welcome to “HOW TO GET DOCTORS ADDICTED TO

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Lord Krishna’s Marketing Masterclass: Timeless Lessons for Today’s Strategists – Brand Management 43

Lord Krishna’s Marketing Masterclass: Timeless Lessons for Today’s Strategists – Brand Management 43 The Mahabharata, a grand epic of ancient India, is celebrated for its intricate plot, complex characters, and profound philosophical insights. While the epic is often celebrated for its dramatic narrative and moral lessons, it also offers valuable lessons for modern strategists, tacticians,

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Irresponsible Marketing by Coca Cola Company of USA in India – I am furious with Manu Bhaker

Iresponsible marketing by Coca Cola Company of USA in India – I am furious with Manu Bhaker Manu Bhaker, known for her remarkable achievements in shooting at a young age, has quickly become a symbol of perseverance and excellence in India. But today, I am furious with her for misleading the youth and encouraging them

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