Vivek Hattangadi

Understanding Brands: Sushma’s Story – (Brand Management 93) Sushma had just joined her first job as a brand manager in a mid-sized pharmaceutical company in India. She was bright, enthusiastic, and hungry to learn. But every time she opened a brand plan or sat in a meeting with senior managers, she felt a quiet fear […]

The T Shaped Executive – ( 83 – All Pharma Managers) The L& D Head of a top Indian MNC with previous experience with an MNC of with a Swedish-British origin with 23 years’ experience, starting as a medical representative  In the Indian pharmaceutical industry, a young manager may grow because of deep expertise in

 “I Am Right, You Are Wrong” – How Can this Help Pharma Brand Managers and Field Sales Managers – (Brand Management 92) Preamble I Am Right, You Are Wrong by Edward De Bono is a book about how human beings think and why so many arguments, fights, and misunderstandings happen in the world. The central

Why Reading Matters: And Why Edward de Bono Should Be on Your Table (Brand Management – 91) If you want to grow as a brand manager or field manager, you must feed your mind every single day. Spending even two to three hours reading good books can change the way you think, decide, and lead.

Lateral Thinking: A Key Skill for Every Pharma Manager – (Brand Management – 90) Edward de Bono’s “Lateral Thinking” is a book about escaping the mental prison of “same old thinking.” Edward de Bono shows that most people think in straight lines, follow habits, copy others, and repeat old ideas. But breakthrough success comes when

While Pharma Companies Were Busy Naming Brands “Sema”, a Student Created…(Brand Management 89) 53 companies are preparing to launch Semaglutide in India. 31 of them have brand names starting with “Sema.” And the most distinctive brand name I have seen so far… came from a student. Let that sink in for a moment. The global

Anatomy and Physiology in Pharma Branding – The Heart of a Brand (Brand Management 88) Brands are often spoken of as products, logos, or market shares and more. But in truth, a brand is much more human than that. It breathes in the minds of people, feels in their experiences, and lives in their memories.

The Tale of Kaka Pharmacy (Author: Shailaja Dwivedi Pathak) – Brand Management and Sales Management 58 Kaka Pharmacy had been a staple in the neighborhood of Ambavadi suburb of Ahmedabad for years. Upendra Kaka, as he was affectionately called  and the the owner, knew his customers by name and took pride in offering personalized service.

The Brandex Illusion: A Case Study on the Power of Comprehensive Data Analysis – (Brand Management (87) Opening Scene: 1st July 2022 It was a quiet afternoon at the headquarters of V & V Pharmaceuticals, a day after the Qr.1 closing. Mohan Dhawan, the Chief Marketing Officer, sat at his desk studying a report from

The Future of Pharma: It Depends on Brain Capital – (Brand Management 86) What if your biggest competitive advantage is not your product… not your strategy…but the state of your people’s minds? Shiksha still remembers the morning it began. She was reading highlights from the World Economic Forum 2026 meet when a simple phrase stopped