Vivek Hattangadi

What Exactly is Brand Building? – A Tribute to Prof. Chitta Mitra and Prof. Tarun Gupta This essay is poignant tribute to the architects of pharmaceutical branding, Professors Chitta Mitra and Tarun Gupta. On January 3rd, 2012, the world of pharmaceutical marketing lost a luminary with the passing of Professor Chitta Mitra. To honor his […]

WHAT HAPPENED ON 1 JANUARY 2004… Exactly 20 years and 360 days ago, I stepped off a well-worn path. A path paved with gold, it seemed, with a chauffeur-driven car, five-star indulgences, and travel in business class. Yet, a yearning, a deeper calling, tugged at my soul. I yearned to contribute something meaningful, to leave

BREAKING NEWS! NEW BOOK FROM PHILIP KOTLER “HUMANISM IN MARKETING” IS NOW AVAILABLE IN INDIA! We are delighted to share the exciting news that the book “HUMANISM IN MARKETING: RESPONSIBLE LEADERSHIP AND THE HUMAN-TO-HUMAN APPROACH”, edited by the legendary Philip Kotler and his esteemed co-authors, is now available on Amazon India. This remarkable book features invaluable insights

The District Manager’s Playbook: Building a Resilient and High-Performing Team of Medical Representatives – From a Lightweight to an Icon: Successful Pharma Sales Management (Part 5) Photo Image – Bing Image Creator In the bustling corridors of City Hospital, Dr. Akhilesh Sharma hurriedly checked his watch as he moved between patient consultations. A familiar face

Excerpts from The Bible of Good Writing (Copywriters Handbook by Robert W Bly) Use Short Sentences Rudolf Flesch, best known for his books Why Johnny Can’t Read and The Art of Plain Talk, says the best average sentence length for business writing is 12 to 16 words. 16 to 20 words is passable, he adds,

The 5 Types of Intelligence – From a Lightweight to an Icon: Successful Pharma Sales Management (Part 4) In the fast-paced world of pharmaceutical sales and marketing, success hinges on a multifaceted approach to intelligence. This essay highlights the importance of Acquired Intelligence, Business Intelligence, Curiosity Intelligence, Digital Intelligence, and Emotional Intelligence (AI, BI, CI,

The 5 Types of Intelligence – From a Lightweight to an Icon: Successful Pharma Sales Management (Part 4) In the fast-paced world of pharmaceutical sales and marketing, success hinges on a multifaceted approach to intelligence. This essay highlights the importance of Acquired Intelligence, Business Intelligence, Curiosity Intelligence, Digital Intelligence, and Emotional Intelligence (AI, BI, CI,

PHARMA MARKETING IS ON THE CUSP OF A BIG CHANGE – IT’S THE BRAND ARCHITECTURE Preamble In March 1974 when I joined the pharmaceutical industry as a Medical Representative with an MNC, Carter-Wallace Ltd. we had just nine brands Carisoma / Carisoma Compound Colimex Drops Diovol Tablets and Suspension Dimol Gravol Miltown Salazopyrin Sensival Walamycin

A Brand Manager’s Awakening in the ICU Preamble It was Friday, 29th November 2024, at precisely 7:15 a.m. The hospital corridor felt unnaturally quiet as I lay on the stretcher, being wheeled toward the operation theatre for my cholecystectomy—the removal of my gallbladder. My mind, however, was anything but quiet. As the fluorescent lights flickered

Putting Emotional Intelligence to Work in Pharma Sales – From a Lightweight to an Icon: Successful Pharma Sales Management (Part 3) Introduction: Ravi, a seasoned pharmaceutical Medical Representative, always believed in memorizing medical jargon and mastering product details. Yet, despite his knowledge, doctors seemed indifferent to his pitches. One day, he observed Arjun, a colleague,