Vivek Hattangadi

Humanism in Pharmaceutical Marketing: Insights from Indian Army Chief General Upendra Dwivedi’s Silent Message to Pharma Brand Managers {Part 2} Preamble In the sacred land of India, reverence extends beyond the animate. Inanimate objects have profound spiritual significance. This is a special part of our Indian culture. On the auspicious Vijayadashami, soldiers worship their firearms. […]

Indian Army Chief General Upendra Dwivedi’s silent message to Pharma Brand Managers: Part – 1 Disclaimer: This essay and the image is presented for illustrative purposes only and does not reflect any political views or endorsements. The content includes an example from the Chief of the Indian Army to emphasize the critical importance of strategic

Rx to OTRx to OTC – The Journey of Four Brands Disclaimer This essay has been authored by Vivek Hattangadi, Chief Mentor at B (Black Belt Brand Builders), solely for educational and academic purposes. It is intended for students of pharmaceutical brand management in both industry and business schools. The content is not intended to

The Sensory Garden, Igatpuri: A Haven for God’s Special Children Part I Nestled in the tranquil surroundings of Igatpuri, a sanctuary has been created for the most precious souls—our intellectually and cognitively challenged children, and those who are unable to hear or speak. The Sensory Garden, a labor of love funded by Divgi TorqTransfer Systems

AI: Because Weathermen (and Brand Managers) Can’t Read a Cloud Preamble The IMD and SKYMET had a field day predicting heavy, torrential rains for Ahmedabad during June, July, and August 2024. They did this about four or five times, and each time, the Sun God seemed to be having a chuckle at our expense. The

Near-Death Experience This Afternoon Leads to Eye-Opening Discovery! Today, my insatiable curiosity almost cost me my life—and my wallet! Picture this: I’m cruising down Judjes Bunglow Road and somewhere near Manasi Circle. a billboard catches my eye. Unable to resist, I pull over, fling open my car door, and dash into traffic. Click! I snap

Patient Journey and Patient Centricity – II In Part I, we discussed the patient journey in healthcare. Let us now see the importance of patient journey for a better outcome. To start with, move away from thinking of ‘my brand’. Think about the patient. Somewhere down the line, Pharma India has lost the fine art of brand

Patient Journey and Patient Centricity – I What is the Patient Journey and Patient Centricity? It is an open secret that healthcare systems in India have miserably failed to meet patient expectations. Trust in the healthcare system among patients and the public is very low. Patient-centric approaches to healthcare have been neglected. Many pharmaceutical companies engage

  The Secret Formula: Fueling a Pharma Company’s Health From Concept to Icon: Successful Brand Management (Part 20)  The Scripting of Success: What Builds Pharma’s Health? From Concept to Icon: Successful Brand Management (Part 20)  Organizational health refers to an organization’s ability to function effectively, adapt to change, and achieve its objectives while maintaining a

From Concept to Icon: Successful Brand Management (Part 19) – Scribbles and Synapses: The Mysterious Connection That Could Revolutionize Your Brand Plan By any chance have you missed Step Zero in writing a brand plan? It might seem counterintuitive in our digital age, but the most effective way to begin crafting a brand plan is