I Am Right, You Are Wrong: How Can this Help Pharma Managers – Brand Management 138 Preamble I Am Right, You Are Wrong by Edward De Bono is a book about how human beings think and why so many arguments, fights, and misunderstandings happen in the world. The central thought put forward by Edward de […]
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Six Thinking Hats: Why Edward de Bono Should Be on Your Table – Brand Management 137 If you want to grow as a brand manager or field manager, you must feed your mind every single day. Spending even two to three hours reading good books can change the way you think, decide, and lead. Books
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Lateral Thinking: A Skill Imperative for Every Pharma Manager – Brand Management 136 Edward de Bono’s “Lateral Thinking” is a book about escaping the mental prison of “same old thinking.” Edward de Bono shows that most people think in straight lines, follow habits, copy others, and repeat old ideas. But breakthrough success comes when someone
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Resonant Pharma Leaders Inspire, Connect and Transform – Sales Management Do you know Daljit Singh Chopra? He is pharma sales manager in a large Indian MNC. Why do his people consider him as an amazing leader? · Daljit understands and recognizes the feelings of his people and moves them in a positive emotional direction. ·
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From Brands to Dogs Mentoring: Learning a New Skill at 77 – Brand Management 136 At age 77, spending 52 years in pharma branding and sales. I’m learning a new skill – to be a dog trainer. Some of my friends are amused. “Vivek,” they ask, “have you really moved from being a primary school
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A Caregiver’s Tears. An Arthritis Patient’s Struggle. A Brand Manager’s Insight: With 4 Case Studies – Brand Management 135 First, what is a good definition of an insight? An insight is not easy to define. Data and information are straightforward. They are linear and unbending. For example, 1 + 1 = 2. It has to
Before You Lead Others, Lead Yourself – Sales Management 30 It was 10:45 p.m. when Vikram Verma, yhe District Manager, (First‑line Manager) at Canopus Biotherapeutics, finally reached home. The day had been long nine joint calls, chemist visits, one tense review with a medical representative who had missed his target again. He dropped his bag on the sofa,
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Strategy and 9 Business Lessons from ‘Art of War’: A Strategic Mind Sharpener for Every Brand Builder – Brand Management 134 Author – Shailaja Dwivedi Pathak Each lesson comes alive through a real case study, making the ideas practical, memorable, and immediately usable. And every principle also connects at a personal level, helping readers think
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A Lesson in Data Analysis – Brand Management 133 Torrent Pharma was understandably excited when many observers celebrated its impressive 38% market share in the semaglutide segment during the very first month. Such enthusiasm is natural. But the story of a brand is rarely written in a single month. What happened in the second month?
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The Art of Writing Short Stories for Pharma Brand Managers – Brand Management 132 Developing very short stories is a powerful skill for Pharma India brand managers. A short story is not an abridged article. It is a small moment from your life as a brand manager that teaches you something. A simple formula is:
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