Vivek Hattangadi

Sales Messages That Stink! SALES MESSAGES THAT STINK This morning I was reading a blog “Sales Messages Stink” written by Mike Weinberg . He writes: “Here are the common sins I typically see or hear when sellers prospect, conduct sales calls, deliver presentations, or craft proposals — what they say, write, or present is… 1. […]

Is Your Brand Talking to a Wall? Find Your Audience with Market Definition With inputs from the writings of Peter Drucker and Brian Smith Just last week I was in a session with my students from a top B-school in Mumbai when Pooja, a bright student asked me: “Is it really necessary to define the

Stay Ahead: Embrace Innovation for Brand (and Organizational) SuccessInnovation is crucial for the growth of an organization or a brand. I know of nine reasons I know. Can you help me with more?  You can send your thoughts in Messenger. 1. Competitive Advantage: In a rapidly evolving market, innovation sets you apart from competitors. It

The Brand Equity Diamond – Make Your Brand Shine Brighter Brand Equity Diamond is a tool frequently used by brand managers in the FMCG and white goods industry to understand and enhance the value of their brand. Before we delve into this diamond, let’s ensure we’re all on the same page regarding the understanding of

CEO’s Secret Weapon: The Chinese Strategy for Brand Building Once upon a time in China, there was a farmer who planted a tiny bamboo seed. Every day, he would water and nurture the seed, but despite all his efforts, nothing seemed to happen for the first year. The second year passed, and still, there was

I Lulled My Audience – They Slept Well! My True Story Preamble In the world of pharmaceutical brand management, Comprehensive Data Analysis (CDA) stands out as a critical tool, especially in regions like Bangladesh and India. It involves delving into prescription audit data, shop audit data, internal MIS data, and insights from retail pharmacy prescription

Beyond the Guesswork: Building Data-Driven Marketing Strategies in Indian Pharma In the fast-paced and data-driven landscape of the pharmaceutical industry, brand managers often find themselves at a crossroads. While data analysis stands as a cornerstone of their responsibilities, a significant number of them operate in a void, devoid of the essential information required for informed

Through the Looking Glass: The Reflective Brand Manager The world of pharma brand management is a fast-paced one, a constant dance between innovation and execution. But in this whirlwind, it’s easy to get lost in the immediate and forget the bigger picture. This is where the concept of a “reflective brand manager” comes in. As

Connecting the Dots: How Brand Purpose Influences Doctors Prescribing Decisions In a crowded marketplace saturated with competing products and services, your brand needs more than just a vision, a mission, or its STP. Your brand needs a soul – a clearly defined purpose that resonates with both internal and external stakeholders. It needs a purpose