Vivek Hattangadi

The Brand Document: The Secret Weapon Every Successful Brand Wields – Brand Management 25

The Brand Document: The Secret Weapon Every Successful Brand Wields – Brand Management 25 In this article, the CEO is a generic term. It could be the owner of the firm, the entrepreneur, the managing director, the chairman or anyone . The Story Behind this Blog In 2009, Jupiter Pharma unveiled a ground-breaking probiotic specifically […]

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The “पूछ, पूछ,” Management Style – Sales Management 5

The “पूछ, पूछ,” Management Style – Sales Management 5 More Questions Than Answers (and definitely more “चाय पे चर्चा”!) Ever wonder why your boss keeps asking his boss – or sometimes even you to “चाय पे चर्चा” (chat over tea) for every tiny decision? Well, my friend, your boss might be a victim of the

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Differentiate or Disappear: Craft Your Brand and Value Propositions – Brand Management 26

Differentiate or Disappear: Craft Your Brand and Value Propositions – Brand Management 26 The Story Behind This Blog Ah, Mumbai in April, the heat surely hadn’t changed a bit, I thought, wiping sweat from my brow. It was 2024, and after nearly five decades, I found myself back at my alma mater, Bhavan’s College in

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The Gorilla We Don’t See: Extraordinary Oversights in Everyday Life

The Gorilla We Don’t See: Extraordinary Oversights in Everyday Life Introduction “The Invisible Gorilla” is a captivating study conducted by Christopher Chabris and Daniel Simons at Harvard University. In this ground-breaking experiment, volunteers were asked to watch a 60-second film of students playing basketball. This study highlights how people can miss seemingly obvious events when

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The Emotional Pull: How Feelings Influence Prescription Decisions – Brand Management 28

The Emotional Pull: How Feelings Influence Prescription Decisions – Brand Management 28 The world of medicine is often perceived as a bastion of cold, hard logic. Diagnoses are based on facts, and treatments on scientific evidence. Yet, beneath the surface lies a powerful undercurrent – human emotion. While doctors strive for objectivity, emotions can subtly,

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Unveiling the DNA and Atma of a Brand: The Essence of a Brand Idea – Brand Management 29

Unveiling the DNA and Atma of a Brand: The Essence of a Brand Idea – Brand Management 29 Preamble In today’s digital age, doctors are inundated with upwards of a thousand marketing messages daily, creating an unprecedented challenge for pharmaceutical communications. The critical first five to seven seconds of a doctor’s engagement with a brand

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From Familiar to Fiercely Independent: Embarking on a New Adventure with “B” (since 1st January 2024)

From Familiar to Fiercely Independent: Embarking on a New Adventure with “B” (since 1st January 2024) Ever since the world was turned upside down by the onset of the COVID-19 pandemic in March 2020, I have had the privilege of being part of an incredible journey with an online training organization. This collaboration was never

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Beyond the Noise: Differentiating When Everyone Seems the Same – Brand Management 30

Beyond the Noise: Differentiating When Everyone Seems the Same – Pharma Brand Management 30 One of my mentee, let’s call her Vaishnavi, asked me: “Sir as you rightly said I should understand why my brand exists and my brand plan must have the purpose of my brand.” “But Sir, consider this scenario: My brand operates

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