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Words That Heal: The Alchemy of Storytelling in Medico-Marketing – Brand Management 107 Can I tell you a story? I can see your eyes gleam, glow, and blaze. You want to enjoy hearing a story! (Even today at 74, I enjoy listening to stories.) Even today, Aesop’s fables and the Panchtantras take me to the […]

Umbrellas and Unrealized Potential: A Tale of Two Predictions – Brand Management 106 Preamble The IMD and SKYMET had a field day predicting heavy, torrential rains for Ahmedabad during June, July, and August 2024. They did this about four or five times, and each time, the Sun God seemed to be having a chuckle at

The 5 Essentials to Kick-start a Brand – (Brand Management 100) Preamble This blog is a tribute to late PM Sapre on Guru Purnima Day, 2023. Sapre Sir was my first trainer in Carter-Wallace, when I joined this industry in 1974. Shall ever be grateful to him! In 1974, when metronidazole was launched, there were

Go-To-Patient Strategy – 2033? (Brand Management 99) Preamble Let us all face the reality! As patients become more informed, more AI savvy, digitally intelligent, and as lifestyle disease are likely to affect at a young age, these patients will be become more and more involved in their own healthcare, their health outcomes. Based on a report in

Making Brand Communication More Effective: The H2H Way (Brand Management 98) How do you make your brand communication more effective? Bring back the human side of communication. Brand communication is much more than merely transmitting information. Making it emotional and simple for padocumers (padocumer = patient and doctors as consumers) to understand is a challenge.

WHO AM I? PRODUCT MANAGER OR BRAND MANAGER – (Brand Management 97) Preamble In most Indian pharma companies, there are no completely separate Product Managers and Brand Managers. Very often, the same person performs both roles. The responsibilities overlap. I paused and added softly: “But if you ask me what the designation should truly be…”

OBITUARY – KESHAVMAM KHAMBADKONE It is with profound sadness that we share the passing of Shri Keshavmam Khambadkone last evening (27 May 2026), at the age of 103. He has now reunited with his beloved Sheila Khambadkone in the heavenly world, together again in eternal peace. Keshavmam was a true doyen of the Indian pharmaceutical

Emotional Resilience: The Story of “Ruchira’s Juices” Emotional resiliencies is one of those rare qualities that cause a drastic shift in how you see the world Emotional resilience is a life-changing skill that completely shifts your understanding of the problems. Meet Ruchira Kokate, a talented entrepreneur from Pune who started a small business making high-quality,

A Calm Mind Makes You Sharp – Your Emotional Bank Account A calm mind is a sharp mind. When you are composed, you can observe situations clearly, think rationally, and choose your words carefully. This clarity allows you to deliver negative feedback constructively, without letting emotions like anger or frustration takes over. Calmness turns difficult

Name It, Feel It, Lead It: The Secret Power Behind Building Iconic Brands – (Brand Management 96) Do you recall the Hindi song “Ek Pyar Ka Nagma Hai” from the film Shor (1972). Sung as a duet by Lata Mangeshkar with Mukesh? You remember this song for its deeply emotional and moving lyrics and tune, about